Social media marketing campaign is all about grabbing the attention of your target audience, on the platforms they hang out the most and building a relationship with them. Businesses are increasingly being known more by the quality of their online posts. Your voice, your reaction, your approach towards customer interaction – all can have a lasting impact on your brand.
The Ultimate Content Writing Guide for Social Media
Social media today is flooded with an avalanche of content. With millions of posts every day, how do you remain in the front of your clients? Here is a guide to writing top-notch content that can make you stand out.
A) What type of content do people like to share on social media?
When it comes to engaging in online platforms, it all depends on how relevant, useful and high quality your content is. Often businesses are eager to know what kind of content receives the maximum engagement. Here is what some recent studies are saying:
Images – Pictures have been found to get the maximum shares in social media. They receive an 87% reaction rate on Facebook. It is easy to understand why – photos are easy for people to digest. Adding a relevant image is sure to boost the engagement rate of a content piece.
Videos – Most of the major social platforms allow users to post videos. They are a great way to convey your message in an interesting and engaging way. Also,viewers do not need to leave the site to see the video, making it easier for them to engage.
Listicles– Lists are quick to skim through and easily comprehensible. The more relatable and unique the content, the more shareable it becomes.
Data– No matter the industry, there is always something unique and relevant to share. Any unique research or data is quickly shared by niche readers. Infographics are a fun and colorful way to present data, and readers love sharing well-designed and interesting ones.
Memes – Memes have become widely popular over the last couple of years. They are great to drive home a point by using characters that are popular. Since, it is easily understood, it makes them excellent shareable content. Read what Business World has to say about memes being used as a marketing tool here.
DIY content – Telling people how to create something makes for excellent shareable posts. The concept works best with images and videos.
Social media content has assumed a huge importance in recent times, and when shared extensively, can offer a massive boost to your digital marketing results.No matter the type of content, if your posts are high-quality, relevant and interesting, they will become viral in no time.
B) What’s the best way to generate content for social media
Are you wondering if your social media presence is strong enough? Maybe you have a strong message, but you havent seen much online success yet?
Dont worry! This is not uncommon in virtual marketing.
Crafting posts that thrive is all about knowing the minds of your readers. Understanding what your audience wants can help you create posts they can relate to. Here are some ways to generate content that your audience will love to read and share.
Write positive news – A recent study found that positive and interesting news that evoked emotions such as amusement, laughter and awe are more likely to go viral. Creating content that trigger these emotions along with headlines that arouse the curiosity of the readers can be a great way to grab eyeballs.
Pay attention to aesthetics – The look of the content you share is important. Well-structured content that follows an easy eye path and can be quickly scanned increases engagement.
Read other posts – No matter what your field, there are always people who are already writing about it. Its a good idea to watch the current trends and find ways to incorporate them in your content.
Interview an expert – A great way to create content is to interview someone who is a pro in your niche. There are thought leaders whose advice people love; its a good idea to get them onboard to share their ideas.
Ask questions – The posts that engage the most are the ones that ask questions. Readers love to offer their inputs. Make sure to keep your questions short and easy to answer though! Ideally your customers should be able to respond in less than 4-5 words.
Do you want to create exceptional social media content? Keep these tips in mind to write professional and compelling posts.
Also Read: Methods To Empower Your Website With Terrific Content
C) 5 Crucial Elements for Writing Great Social Media Posts
Generating eye-catching social media content is more than just putting some phrases together. Its a skill to get your message across in the manner your audience will love.There are some crucial elements, which have been proven to lead to a big jump in client engagement and click-through rates when included in the content. Read on to know about them.
Add value – When it is about content online, the best way to catch the attention of your audience is to tell them whats in it for them. Your content should add value to them for them to like it.
Use confident words – Readers are not impressed by wishy-washy terms and go more for words that show some grit. Be clear and include more self-assured words in your content.
Write in active voice – Your content can be either in ‘active’ or ‘passive’ voice. The latter often downplays your accomplishments while the former presents a straightforward way of describing your business. Use active voice to create a positive and strong impression on your readers.
Cut out unnecessary words – When generating content online, refrain from the temptation to convey your idea in the minutest details to your reader. Be crisp in your writing.
Revisit your content – Most writers agree that their first idea is rarely the one they go with finally. Write, rewrite and refine your words till you feel that your words justify what you have in mind.
There are several ways to create contagious content. It would help to do some preliminary research on what your audience is interested in before you create your posts. And as you try the various ways to generate shareable content, you can measure your engagement rate so that you know what is working for you, and if you need to improve the quality of your content.
Also Read:4 tips you can put to use to improve content writing
D) 7 Steps to Writing Effective Social Media Content
A great way to expand your reach and draw more audience is to make sure your social media content is awesome. Here are some top tips to ace the online media game.
Craft well-structured posts
Whether you write long or short posts, what is important is the structure. It should start with a hook, look neat and include a call-to-action to persuade the reader to interact with you.
Write about your readers
Your posts should not be only about you and your world. Your target audience should be the main focus of your post. Before creating your content, think about your readers: ask yourself if they would like to read and share your content, and write accordingly.
Visuals are the key
Think of the last time you scrolled your FB feed. Did you pay much heed to posts that did not have videos or images? Recent statistics show that posts with images are 150% more likely to be shared than posts without visuals. You actually lose a lot of leads when you write posts without relevant pictures.
Brevity is important
A post crammed with too many ideas will only push people away. Your post should not only be attractive, but easy to comprehend too. It can help to make an outline of your post before you write it so that you are clear about the aspects you wish to cover in your message.
Use the right voice
The tone of your messages has an impact on the way your message is received. In LinkedIn, for example, a formal approach is more appropriate while in Twitter, fun and conversational posts are the trend. Using the appropriate tone can result in your social engagement metrics shooting up significantly.
Create posts that triggers emotions
Some of the best social media posts went viral because they sparked some strong emotions in the audience. Studies show that feelings such as happiness, achievement, sorrow or anger have the power to engage people, and make the content shareworthy.
Subscribe to the current trends
Social media marketing is constantly evolving and if you want to be at the top of things, you will need to include trends in graphic design, texts and even emoticons.
High-quality posts can help you gain visibility, draw leads, engage with existing clients and even sell – all of which can help you be successful in your endeavors. Follow these tips to craft posts the right way and catapult your brand to the top.
E) 5 Social Media Best Practices to Help You Write Better Content
Want to see a jump in your social media engagements? Here are some best practices to follow to ensure that your writing is at its absolute best.
Dont use abbreviations – While internet acronyms may appear cool, posting them as a business will make you appear unprofessional and can even drive away your prospects.
Check your grammar – Social media offers an informal space to communicate, but that does not mean you dont pay heed to grammar. Using good grammar shows professionalism and also means that you care about your reader’s experience.
Avoid ‘!!!’and – A company that uses an overdose of non standard punctuation might not create a favorable impression on the readers. Good writing is using only your language to describe how exciting your enterprise is.
Employ online tools – Using online tools is a great way to ensure that your posts are proofread. The tools check grammar and will point out issues that you might have overlooked.
Check for copyright – It is important to ensure that your posts are legal to use. Check twice before using any image or video to ensure you are not violating copyright.
Creating social media content is a form of art. Keep these best practices in mind to generate top-notch content.
Are you looking for a content writing service to take your social media marketing to the next level? Being effective with online media posts is a skill to hone, and when done correctly, can lead you to success.If you are looking for expert social media content creators, Inksplore is the best choice. We have experts on board who have extensive experience in creating clear and concise copy that is designed to increase brand visibility and engagement with customers.