Content writing, Trending posts

Writing is a process that inculcates various responses at different points of the journey. As professional content writers, we know the satisfaction that accompanies with the completion of a written article. But no matter how eager we are to reach the finish line, adhering to the rules and regulations during this process can be tiring. Even the most-proficient of writers get puzzled with the appropriate positioning of grammar in their sentences. If we go Grammar Police on every published novel, we are bound to find at least five errors in spite of it being professionally edited. If you compare these errors, you will observe that most of them are unnoticeable.


The first step to overcome such problems is to identify them. Knowing the subtle details of the English Language has allowed us, at Inksplore, to provide the best content writing services to our clients.


Below are 22 common mistakes in grammar that one can make while writing:


1) Subject Verb Disagreement

This mistake is very commonly made amongst new writers. The two main components of a sentencesubject and verbhave to be in agreement with each other in accordance with number. If the subject is singular, the verb should also be singular, and vice versa.


In the present tense, verbs are added with s in its singular form and the sis removed in the plural form.


The tiger chases the deer.

If the noun is plural,the sentence should be written as:

The tigers chase the deer.

This s ruledoes not apply in simple past tense.


The dog ran towards him.

The dogs ran towards him.


However, the agreement should be maintained when words like is-are, has-have or does-do are used.


The child has spoken well.

The children have spoken well.

These rules of agreement may be basic, but it can alter the entire outlook of an article. At Inksplore, we hire content writers with the best skills for quality contents.


2) Apostrophes Conundrum with It(‘)s:

The apostrophe () is one of the most frequently used punctuation marks in the English Language. It is applied in varied contexts; hence it confuses a lot of emerging writers on where it should be put.


The difference between its and its is a common misunderstanding. Its should only be used if the context implies it is or it has. In other cases, when an object is referred to as belonging to something, its is used.


Its raining.

The mouse was running away from its enemy.

In the second example, you cannot substitute its with it is, so there is no apostrophe.


3) Apostrophes Conundrum with Plural Nouns:

Another case of confusing apostrophes is when showing possession towards plural nouns or nouns that end with s. With plural nouns that end with s, the mark should be added after the s.


The girls hard work led them to their victory.

I am currently staying at the twins home.

Plural nouns that do not end with s should have the mark before the s.


I just returned from the childrens hospital.


4) Apostrophes Conundrum with Singular Nouns That End with s:

Possession cases for common nouns that end with s have its apostrophe after an added s.


The dresss beads fell off.

For proper nouns that end with s, the mark is given after its existing s.


Texas weather has been gloomy for the past few weeks.


There are other rules regarding the apostrophe, but the above-mentioned situations are the ones that commonly occur. This is why you would need professional proofreaders, like Inksplore, to aid you in providing deft content.


5) Comma Deficiency:

Lack of commas in sentences is not only blatantly prominent, but they can also be very annoying to read. Commas give sentences a proper structure by providing necessary breaks between different clauses.


She didnt have any money, so she couldnt buy the ice cream.

Similarly, a comma should be placed after the introductory element of a sentence.


After a relaxed weekend, he was ready to get back to work.

Without the comma, the sentence would not have a good tone to it when read out loud.

6) Comma Diarrhea:

On the other side, we have a situation where one uses too many commas in a sentence. This can butcher a verbally well-formulated sentence. An example of this unfortunate situation is mentioned below.



Im moving to Concord, North Carolina, home of my favorite band, The Avett Brothers, this fall, and Im excited to start school there as a senior.

Grammatically speaking, theres nothing wrong with this sentence. But the amount of commas gives off an unpleasant look, so it can be rewritten as:

Im moving to Concord, North Carolina home of my favorite band, The Avett Brothers this fall. Im excited to start school there as a senior.

Remember, adding commas is like eating; do not eat too much, but never skip it either.


7) Fragmented Sentences:

In order to avoid an array of commas, some writers may resort to breaking up each clauses into their own sentences.



He came to the party. In spite of everything.

The second sentence neither has a subject nor a verb, so it cannot be considered as a proper sentence. This is worse than the diarrhea situation, as leaving a sentence hanging is not only disturbing to read, but it also isnt grammatically accepted. The above-mentioned broken sentence can be re-written as:

In spite of everything, he came to the party.

Now this looks complete!


8) Running Sentences:

Running sentences occur when there is a comma deficiency between two independent clauses in a sentence, or when there is too much verbal diarrhea that the sentence doesnt seem to end at all. Readers usually have a short attention span when dealing with such sentences. It makes a reader lose interest very quickly.



The cells that were from the same strain of cells that was affected with the disease but did not show any signs of symptoms were used as a control group for the experiment.

These are just too many words to handle, though it may be grammatically correct. Using commas can save this sentence

The cells that were from the same strain of cells that was affected with the disease, but did not show any signs of symptoms, were used as a control group for the experiment.

Or, more favorably, it can be rewritten with fewer words.

The symptoms-free cells of the same diseased strain were used as control for the experiment.

As SEO content writers, we know how to keep our words concise and still deliver with maximum efficiency.


9) Uneven Tenses:

One of the unnoticeable mistakes that writers make is the mixing up of tenses in their content.


Although I was only a few hours away from home, I think my anxiety-ridden brain is getting to me.

The word document does not correct this context, but there is an awkward glitch in the smooth curve of this sentence. After correcting the tenses, we have

Although I was only a few hours away from home, I thought my anxiety-ridden brain was getting to me.

Altering tenses can also change the whole look of this situation.

Although I was only a few hours away from home, I think my anxiety-ridden brain was getting to me.

The sentence above implies that someone is narrating this story from the future. Thus, it is important that proper tenses are used in appropriate situations.

10) Passively Disengaged:

Passive voice in a sentence shows the object is acting on the subject. Sometimes, this way of writing is unavoidable. But usually, it is advised to keep the tone of your work active. Passive voice confuses readers as to who is doing the action. Thus, readers prefer active voice where the words look more engaging.


Active Voice You are not going to like it.

Passive Voice It is not going to be liked by you.

The first sentence portrays you as the main subject, while the second one changes its focus towards it.

People tend to lean towards phrases that address them directly than those that beat around the bush. Inksploresblog writing services provides such articles that appeal to the audience.


11) Ambiguous Pronouns:

A pronoun replaces a noun, which can be a name of a person, place, animal or thing. But in sentences where there is more than one noun, it is important to clarify what/who the pronoun is being referred to.


Scarlett screamed at John as a result of his decision. This was what ended everything.

The above example does not clarify what ended everything. Was it Scarletts screaming, or Johns decision?

It can be rewritten as:

Scarlett screamed at John as a result of his decision. His choice ended everything.

Now, this clarifies the situation!


12) Faulty Parallelism:

Lack of parallel structures occurs when a list of items is mentioned and one of them does not properly align with the others.

Lets look at an example for clarification:

Some of the common grammatical errorsare faulty parallelism, ambiguous pronouns and use semicolons.

The last statement does not point out an error. The parallelism of the context is lost here. The correct version of it would be:

Some of the common grammatical errorsare faulty parallelism, ambiguous pronouns and inappropriate semicolons.

The term inappropriate points out the error and, thus, aligns that statement with the others.


13) Dangling Modifiers:

A modifier is added to give more dimensions to a sentence. Taking out the modifier does not disturb the sentences structure, but it can alter the sound of a sentence. A modifier is dangling when itleaves a sentence unclear or improper sounding.



Hoping to excuse my absence, the letter was typed and mailed to my tutor.

This sentence sounds awkward as adding the modifier has left the main clause with an uncertain subject. Thus, it can be corrected and written as

Hoping to excuse my absence, I typed a letter and mailed it to my tutor.

You can see a stark difference in these sentences.


14) Awkward Infinitives:

Infinitives are verbs with to before them, e.g. to admire, to contemplate etc. Split infinitives occur when an adverb splits to and the verb. Many writers disapprove this splitting and try to replace the adverb, making it sound even more awkward.


I used to secretly watch him.

I secretly used to watch him.

These changes can also alter the meaning of a sentence.


You really have to watch him.

You have to really watch him.

With infinitives, youhave to go with whatever sounds less awkward and more meaningful with the situation.


15) Misrepresentation of Brands as They:

This is a mistake that usually goes completely unnoticed. You have to remember that a business or a brand cannot be plural. Thus, when representing it as a pronoun, you have to use it and not they.


After their complex caught on fire, The Chennai Silks had to reestablish their business elsewhere. This is incorrect.

After its complex caught on fire, The Chennai Silks had to reestablish its business elsewhere. This is correct.


16) Inappropriate Dashes:

A written content should not only be attractive in spelling and punctuations but should also be attractive in looks as well. This is why grammar has different types of dashes to use in different contexts.


A hyphen (-) is a dash that were all familiar with. It connects compounded words, like well-developed, non-existent etc.


A N-dash () is used to denote to something.

Example:1996 2024, January August, 2010.


A M-dash () works in place of a comma in splitting the main clause of a sentence.


Her brotherwho just returned from Londonbought her the dress.

It can also be used to interrupt a dialogue.


You cannot order me ar

I can do whatever I want! he screamed.


These dashes used in their designated places can take an article from being mediocre to an expertly proofread content.

17) Misplaced Synonyms:

All words have synonyms, but none of those words are entirely congruent as each of them can only be used in suitable situations.


You speak English good.

You speak English well.

Good and well have similar meanings but only the second sentence makes proper sense. Thus, these words cannot replace each other in this context.

This is why it is important to look at example sentences when youre learning a new word.


18) Phonetics Confusion:

Homophones are similar sounding words but with different meanings. Due to their phonetics, it is easy to mix up these words.

For example, complement and compliment. Compliment means praising, while complement refers to something that emphasizes ones appearance.

She received lots of compliments on her new design.

The green in her dress really complements her hazel eyes.

Accept and except are another common set of examples.


19) Formal and Informal Mix-ups:

When writing a formal document, you should always remember to avoid slangs that can look inappropriate. This is why students seek the help of professional academic writers to draft their SOPs.


I am totally into ancient architecture.

This sentence may be grammatically correct but it is completely informal. In formal essays, this phrase is disastrous.

I have a penchant for ancient architecture.

Using formal language will be the bridge between your average high school and a well-reputed university.


20) Cross Dialects:

The English Language has different dialects based on geographical locationsBritish and American being the most common amongst them. These dialects have certain words that spell differently, and it is important to maintain this dialect throughout an article.


I realized it was blue in color. American

I realised it was blue in colour. British

This gives neatness to the content.

21) Unnecessary Colons:

A colon (:) can be used in place of that is (i.e.), or to introduce a series of items. It is not a very common scenario to encounter this mark while reading, but some people add them in places where it is not necessary.


I moved to Scotland for its: weather, architecture and people.

The colon can be removed from the above sentence and it would still make sense.

I moved to Scotland for its weather, architecture and people.

Or, if you want to incorporate the colon, it can be written like

I moved to Scotland for three reasons: its weather, architecture and people.


It might seem like a petty mistake, but as the provider of best content writing services, we take care in perfecting even the minor details.


22) Unfamiliar Abbreviations:

Using abbreviations can be energy saving for writers but they should also appeal to the audience. This may not be grammatically wrong, but unfamiliar texts do not help writers catch their readers attention. Thus, it is necessary to expand on the abbreviation when it is used for the first time in written piece.


Project for Awesome (P4A) is a charitable movement created by two Youtube celebrities. P4A has raised over $2 million in the year 2017.

Listing out errors is easy. Implementation is the hard part. Remember, practice is key. Once you have written enough articles, proofreading will be second nature to you. So practice, practice, and keep practicing!


If youre still struggling to master the nuances of writing and need that professional nudge, reach out to us. We provide the best content writing services and are the one-stop shop for all your requirements.


Content writing, SEO

At a breaking point of time, every writer and even those who dont write feel the writer within them running short of the right things to say. For all that the content writers at Inksplore know, everyone has got a story within them to narrate to the world, but we do get it, not everyone of us have got the medium to say it, and if we did, we often find ourselves struggling to find the words, the beginning and the expressions to spell out the content in our minds.


Being a forward SEO writing services provider, at Inksplore, we exhaust ourselves creating content for the general readership and highly specific content seekers. The only way for us to keep our creativity and fervor for writing burning is to put our golden secret to practice: using simplistic creative writing exercises to let those brain juices flow.


And thats exactly what we suggest our readers to do too, we know that youve got a story to tell, an experience to share and would love to see your words etched somewhere, so why not get to work? Dont worry about getting the perfect result right away, practice makes perfect. Keep practicing the following creative writing exercises, and youd be all set to go!

1) Tell your story

Remember the time when you scraped your knee because of a really bad decision that you made as a kid? Your wedding story? Or how you deeply messed up in that exam and learned a scroll of lessons? Your childhood, love story, middle school, high school, all of these were times when you had something memorable happen to you. Remember, theres always someone who is ready to listen to your story, and whats a better way than writing it on your blog or crafting it into a witty article? The key is to speak to the listener, and that can only happen when you write from your heart. So theres the secret behind all forms of writing: the heart. In our case; even if its just providing SEO content writing services, we let the heart speak.

2) Answer the Questions

Just a standard set of questions or just make some on your own, answer these questions as elaborately as you can. The first rule in writing is to let your mind think beyond the horizons, break the boundaries. When you write, let your mind do what it wants, let your heart whisper what it wants, stop taming it even if talks nonsensically every now and then.

Some questions you can try answering:

– Where did they meet?

– How did they get to know each other?

– Why did they meet?

These questions have an endless list of possibilities, the said people could be two people sharing any form of relationship, and its up to you to tell their story and introduce them. That will surely get your brain accelerated.

3) Pick a word

Open up your dictionary or any book that you find nearby and find a word. Now try writing anything about the term, and if you dont know what it means, let your imagination run wild and create your own definition. Tell the words story, write a poem or an article about it, its all up to you. But pick your foundation right and build it strong. Being a content writing services company, we ensure that play of words becomes a part of our lives.

4) Create an imaginary world

If you couldve anything in the world, what would you want and why? Imagine the magical fairy granting you three wishes, what would you ask for and why? Elaborate your answer and create an alternative universe without any worldly barriers. In that case, yet again, your brain wouldnt be put into a cubicle of monotonous thoughts.

5) A Trip

When was the last time you traveled? Or where do you aspire to go? Either ways, you sure would have had few interesting stuff that had happened, as long as its in the head, it almost seems like a colored carbon copy, but with words, memories and wishes come to life. Write and create a travel journal, even if it looks like a mess- all you need to do is write because thats where creativity begins. To provide website content writing services is to create content for travel and tourism websites too, and we can assure you, writing about traveling the world is the best thing to do!

6) Find Beauty in the Odds

Have you ever thought of something as utterly displeasing to look, but it may not really be the case for many? SEO content writers at Inksplore do find tangled wires and nodding robots boring, but to us words and paperback books seem to be the best things in the world. Coders and engineers may not really agree with us. Some of us find lizards creepy, but others love to pet it. Find beauty in the things that you consider to be ugly and boring, and make it sound like the best thing youve ever seen. Trying to stand on others shoes is good. Good for us all.

7) Those Mundane things

You know how there are these mundane things just doing their job and no one really bothers to think about them? That washing machine was meant to wash and hence it does, that bulb was supposed to light the room and so it did. There is no string of emotions involved, but what if these too had intense conversations and evoked emotions? Create a scene where your mundane thing is the hero that makes the streets cry, that human element you give is the key to creativity. To us, even the SEO ranking has emotions while providing SEO writing services.

8) Your Frenemies

We all know someone who is just right on about invigorating all the annoying cells within. They might seem like your enemy, but are they, really? Have you ever tried thinking from their perspective? An alternate universe where your goodie-two-shoes character and the so-called enemy were friends, and that annoying person actually had reasons to be however they are. Create those reasons, try entering the world of your villain, and who knows, you might be surprised when you write about them.

9)The Newspaper Info

Pick the newspaper near you. You see those flashy bright ads and popping headlines? When youre hunting for creativity, all the world is a paper. Those ads and words are saying something, just take the basic element of them and begin writing poetry or a scene developed from them. It could be that coffee ad or an ad for getting your car at a minimal rate, whatever it is, everything is poetic when you see it right. Got the poetry for these two yet?

10) To live without

Professional content writers or not, we all need to live a little inside our head. Even the finest SEO content writing services in India like Inksplore needs to keep in touch with emotions, which is why we practice this one task. Youve always had the ability to see, the ability to walk, but imagine not being able to do it. Imagine the world of someone who cannot have or do the things you can, write a day in their lives. This makes you empathetic and creative at the same time.

11) The Banter Buster

Arguments are never too pleasing. They always seem to place us on an edge. Pick a topic of debate that would get instantly heated and pick two characters stating their opinions about it. The challenge is to think in two ways, and justify them completely because the other person thinks that is the right thing. Write a dialogue between the two, and let your creativity speak the scales of justice.

12) To Sense and to Say

There are sensations that are far too intense to speak about, and you cant really find the right words to express them. Emotions are never really black and white, theyre more like symptoms, as quoted by this magnificent sci-fi character. Hence, bring it on, tell people how you felt during an intense situation. What was it like feeling fear, excitement, disappointment and abandonment at the same time? Maybe close enough to what the writers who work for providing blog content writing services feel during an exceptionally tightly scheduled day (kidding. Or maybe not).

13) Got no one to tell? Tell yourself.

Not everyone of us always fancy the idea of writing for someone, sometimes writing for and to ourselves is the best thing you can do to boost your creativity and measure your emotions. Writing a letter to your future self is no clich Tumblr thing, it actually is a great idea! Try doing it today, one of the finest and surefire ways to get creative, confident and bold.

14) To write is free.

There is this amazing element in the writing world called the freewriting. As people working in the writing field, and providing web content services and ghost writing services, at Inksplore we tend to constrain our imagination to our clients viewpoints. To never lose the spark of creativity and the unique voice within, we ensure to write our hearts out occasionally, and free-writing (writing whatever comes to our mind and constructing understandable sentences with it) has helped us a lot to remain connected.

15) Those who Evoke

Weve all had someone who come into our life like a breeze and scented those gardens in our hearts and minds at least once. Its the human connection and relationship that evokes the strongest emotion. One of the best ways to improve creativity is to write about that someone, who they are beyond the faade the world sees them with. Your relationship, and their metaphorical self, all this will surely let those creative chemicals flow. Weve been providing content writing services in India for a long time, and the factor motivating us to keep writing and growing are our clients. Its the connection that matters.

16) Those Embarrassing Days

Our life doesnt always treat us kindly. Sometimes it gives us sorrow, happiness, and a myriad of emotions. But the ones that somehow everyone tends to remember are those embarrassing stories you can recount on any day. Surprisingly, as time passes by, you get nerve to crack jokes about it, so thats exactly what you got to do as a part of your creative writing exercise. Pick an embarrassing moment of your life, if possible and needed, make it worse. Now make your character go through it and make it one hell of story to laugh about.

17) The Nerd

Imagine being someone like Sheldon from The Big Bang Theory. Now thats what we are talking about. Create a simple character who tends to read a lot or is specifically obsessed with a topic and write from their perspective. They may be poles apart from who you are as a person, but they can surely boost your creativity because by doing that youve bid goodbye to your comfort zone. Professional ghostwriters among ghostwriting agencies like Inksplore often tend to do this- they bid goodbye to themselves as an author and adopt a voice that belongs to another, and no one will have a clue.

18)The Morning Write-ups

For some reason, our brain feels pretty giddy in the mornings and usually is unaffected by the drama that would follow that day. To improve your creativity, try writing something every morning as soon as you wake up. Being one of the best content writing services company in India puts us in a position to constantly improvise, and as a kicker to it all, Inksplores professional content writers swear by this technique.

19) The not-so-serious way

This might seem like a very normal thing to do, but as a company that provides the best ghost writing services, we have to say this is fun and amazingly accelerating thing to do for all of us. It all starts with something as simple as writing reviews about the movie you loved or the book. If youre not into it, try writing a recipe in detail. Its all fun and a great way to improve your creativity!

20) The Headlines

We are a content writing firm, no doubt about that. But sometimes, we try to go the extra mile to improve our creativity and tend to what the newspapers do. We create headlines out of the silliest things, but make it seem like a big deal, just as a fun little exercise. Take any hot news wafting around, create your headline, and make it catchy such that people would want to read it. There you go, your creativity is intact!

21) The Inescapable

Create a character and put them in a very grime situation that youd prefer not to be in. Now craft a way out for them. Your creativity would shoot up as you come up with different situations when help seems to be a non-existent element in the universe.

22) Say their Story

You see a lot of people everyday, and we dont really know their stories. So create your own. You see that old man walking everyday alone, that little girl skipping, that mysterious dude in the caf, write a character outline for all of them, let your imagination play and bring creativity to life!


Content writing

7 Simple Tips for Writing Web Content

Today, content creation is a critical talent, and refining your writing skills can help you get noticed in the crowded virtual space. Effective content draws, engages, and finally achieves the marketing goals of a business. With millions of articles added to the internet every day, how do you stand out? If you are looking to get to the top of your online writing game, here are some important tips to follow:

Know your readers
Have a killer opening
Focus on a central theme
Tap into emotions
Avoid being too clever or creative
Use SEO best practices
Include a Call-to-action (CTA)

1. Know your readers

You are writing for your target audience, so it is important that you understand what they want. Before writing, take some moments to think about who you are addressing. Speak to them directly and answer their queries. Remember to pay attention to the tone of your writing and the vocabulary you are using. Several content strategists ignore these crucial aspects as they are more focused on just creating SEO posts, but these can significantly enhance the quality of your writing. When you write with your readers in mind, it distinguishes you and gives you a definite edge over your competitors.

2. Have a killer opening

Statistics say that while eighty percent of the people read all the headlines, only twenty percent actually read the rest of the content. Your title is the vital hook to draw people in; make sure you spend some time getting the most attractive one out. The next few lines after the heading are crucial too. It is an excellent idea to summarize the important points right at the start so that even if people do not read further, they can still get the gist of it.

3. Focus on a central theme

A blog post should focus on one key idea to grab and then hold the attention of the target audience. You can discuss several aspects of that one idea, but readers should be clear about what you want them to take away from the post. Again, regardless of how great your content is, most readers will just skim through it to find what they are looking for. Make it easy for them by adding subheadings, bulleted lists, and highlights.

4. Tap into emotions

Creating content that is shared extensively is the dream of every writer, and the best way to do so is to trigger positive emotions in the readers. It has been found that social media users are more likely to share content that leaves them feeling happy and inspired. Positive messaging is the key to viral content.

5. Avoid being too clever or creative

When reading online, it is rare for readers to hang on to every word that they read. They do not have the time and would rather check out other websites instead of breaking their heads trying to figure out what you want to convey. Creative content requires people to think, and asking your audience to do so online, does not work. So keep your copy simple and concise. The rule of the thumb is to write as if you are doing so for a 12-year old.

6. Use SEO best practices

Your readers are hunting for information related to your niche; you need to help them find you. This is where SEO (Search Engine Optimization) is useful. SEO optimized writing can take your content to the next level. This is something that every writer should be familiar with. It is a great idea to start writing after doing a keyword research on your niche. Statistics show that keyword-based content always rank well in search engines. However, while SEO is crucial, if you stuff your content with keywords, its readability will suffer. Also, it will be ignored by the search engines.

7. Include a Call-to-action (CTA)

Your content may be outstanding, but you run the risk of losing your readers if you dont lead them to the next step. Having a simple and effective call-to-action is an essential component in content creation. Find out what action you want your audience to take – a subscription, a comment, a purchase – and ask for it. Dont forget to give a “No, thanks!” option (in a polite language) too! Readers love brands that dont guilt-trip them for not having taken action right away.

Today, online content is one of the major ways humans use to communicate with one another. Statistics say that an average person interacts with around 290 pieces of content on a daily basis! Virtual content has undoubtedly assumed a huge importance in personal and business exchanges. Learning how to improve your writing skills is one of the smartest things you can do to find success in the digital world. Keep the above tips in mind to create great content.

Still, need help in managing your online content needs? Inksplore provide high-quality content writing services to help brands connect with their target customers, amplify their reach and generate more business. Contact us.