Content writing, SEO

Content Marketing refers to creating content for your target audience in order to promote your product/service by channelizing your audience to your online platform. In simpler terms, content marketing refers to creating content for increased web traffic. The wider your audience, better your reputation and higher the conversions. Its a cycle, and an extremely crucial one at that.

Professional content writers focus on writing for the conversions by following a few simple golden tips. At Inksplore, as proficient SEO content writers, we ensure to execute intense research to produce the best content that would eventually award you with a worthy ROI. Following a few tips consistently would surely make a difference, even if you started from nowhere.

Here are a few tips that happen to be Inksplores favorites to improve the content marketing ROI:

  1. Define the Customer Path

The way you create your content plays a huge role in defining the customer path. You need to place yourself in the shoes of your customer, how would they find your site, what would they do once they find the site, how can they contact you, how are your navigational options? Are your content writers doing a good job? Is your content filled with the right keywords to the right extent? Do you have enough options to share your content on various social media platforms? Define your customers path, map it out by yourself, and then optimize your content accordingly. From the beginning till they buy your product or avail your service, you need to ensure that youve done everything right with your website content.

  1. Use Social Media

Sticking posters, handing leaflets, renting bill boards, or publishing newspaper advertisements are all great. But if your ROI isnt looking great, doing all that would just add up to your bills. Rather than complicating the entire process, use the free platforms out there to their fullest potential. To promote your content further, you may have to pay a few dollars on certain platforms, and thats worth it. Know where your target audience is likely to spend a huge amount of time, then channelize your content according to the platform. Now begin sharing, inform the ones among your circle too, get them sharing your content and hook them into whatever youre doing. Once you get some form of recognition out there, you dont have to worry too much. But remember, professional content writing is highly crucial because they know where to hook the audience and how. If your writing is sloppy, then ROI would certainly not look up.

  1. Multipurpose Content

Content writing could serve any purpose under the sun. It could be just for the readers pleasure, or to keep your site alive, or to promote your product etc. The most effective way to creating content is to optimize it for multiple purposes. According to Forbes, writing content that serves several purposes at the same time can be the best bet to improve content marketing ROI because not only does the site rank well, but itd manage to retain the audience and increase conversions too when done right.

  1. Timeless Content

The more the traffic, better the conversion and ROI. We understand that many of you may not able to create content on a regular basis for your website and that too highly relevant and hot content for that day in particular is quite an ineffective way of doing things. Rather, focusing on creating content that isnt bound to a particular time period will generate audience for a longer period. With less investment, you can make the most, provided that your content manages to remain evergreen, and a great read for all.

  1. Have Goals

Quite honestly, priming yourself up for any task that you want to be successful in without setting any benchmark will turn out to be futile. If you want your ROI to go up, you must set a benchmark for a particular span of time. Thereafter, begin tracking the results. Check regularly if youve made any progress, and if youre not making any, see where youre going wrong and try to correct it. There are a few great tools and marketing automation software that would help you and your team to track the progress. For example, HubSpot is a great software to track the result of your marketing campaign. As a team, you might want to work together to achieve content marketing ROI goals, wewould provide a great insight towards working as a team!


Content writing, SEO

The content writers unite and sigh for one thing, they hold hands and raise them for one thing, and they crawl and read and research about that one bloody thing- ideas and more ideas, also a permanent cure to the occasionally visiting disease, aka the writers block. As professional content writers, we often wonder who even came up with such an apt name, and also grow furious over the one who labelled such a frustrating inability that we writers feel from time to time. But we cant deny, that guy did a great job inventing a term for it, because now that we know we share a problem, weve found a plethora of collective solutions to it. And for that, we cant ever be thankful enough.

If youve ever felt like the time has come for your writing career to end, or some nonsensical thought as such merely because you couldnt find the word you needed, or the idea for your next blog post, we totally get you. Being the best content writing services company in Chennai just doesnt come by, we are constantly required to provide SEO writing services, ghostwriting services, blog writing, academic paper writing and the list goes on; but that doesnt mean we can give up at any point of time. As writers, we must always remember that this had always been our passion- to help our souls write, and to help others write. We must also remember that it is never too late or wrong to avail assistance. Writers block is natural, and the sooner we accept it, the better. That is exactly why there are a glut of assisting tools for every content writer out there. With the help of these tools, you can get your work done in no time.

Top 10 Essential Content Writing Tools

To help you all with it, here weve gathered some of Inksplores favorites:

  1. Blog Topic Generator

As a blogger or a content creator, you obviously have a schedule. You know the days when you have to write a blog post, but we understand, inspiration isnt no waterfall to be flowing 24/7. There are days when you wouldnt know if your ideas are good enough and if would fare well at all. That is where Blog Topic Generator comes in. In this tool, you can type a few keywords related to your general blog content and get a topic generated instantly. Having several options in hand can always be handy! For example, if youre a food blogger, search for the keywords related to food, or if youre a fashion blogger, the keywords related to that. Whatever your cup of tea is, you know the best, so go on and explore. All you need to know is your keywords, and were sure that you do know it better than others.

  1. Google Trends

An Inksplore favorite. Being a ghostwriter, we are committed to writing blogs for our clients. We are required to keep up with the hottest topics wafting around. Whats trending is certainly whats bending the game out there. Google Trends is great for news jacking and eventually hitting the jackpot. Google trends would help you to trace the content topics that are trending in your locality and would help a ton in creating credible content.

  1. RhymeZone

Dont look at us that way, we swear that were not in kindergarten, just grown up millennial’s floating around. However, we love Rhyme-zone, I mean cmon we are writers! Content writers, SEO writers or whatever kind of writer you are, adding that extra charm to your content feels extremely exhilarating. While things dont have to rhyme all the time (see what I did there?), it feels great at times when it does. If you want to turn your rather plain text into some sort of poetry that rhymes and goes with the content, then make use of RhymeZone to find the perfect fit for your string of words.

  1. Hemingway App

Ah a favorite! What a bliss has this been to every writer out there. Hemingway app is the app youd hope was embedded in your writer heart at birth. Well, it is a favorite because it ensures that you deliver the best piece of writing to your audience. How? Hemingway uses different color codes to highlight sentences and words that could be written better. If you need better adverbs, or if your content is sung in a passive voice, or if youve awfully long sentences, the app highlights all of that in different colors and shows you the better alternative too.

  1. Unsuck-it

If youre a digital marketing blogger, or into writing IT related content, hey fellow brother/sister! At Inksplore, we create content for several companies in the digital marketing world, and take up a plethora of technical writing projects, and if theres one thing we keep in mind, it is that not everyone is Mark Zuckerberg out there. Not everyone understands the complicated technical terms, or business jargons. If youre a technical writer,chances are for you to be called the geek who speaks alien language and writes in it too. Well, with Unsuck-it, you wont face that trouble anymore. This app helps you to improvise your content by providing alternative words for the jargons, and even helps you provide a credible explanation for terms that would boggle a common mind.

  1. Ilys

As a professional content writer, you might be finding it hard to write for the word count. When you do it every day, it kind of gets into the head, and perhaps you might not be focusing on that little bugger right there. 500 words to the mark your head says, but oh well, youd end up writing 450 or 650, who knows! In that case, Ilys is a charming app created for creative heads like you. This tool saves you a great amount of time and keeps up to the word count like a soldier. Firstly you need to enter the desired word count, and then start typing, the tool wont display the content youve typed except for the last letter. It might sound agonizing to some writers, but trust us, this works enchantingly!

  1. The Readability Test Tool

This is a great tool to test the quality of your content. The primary goal of SEO article writing or content writing in general is to attract and retain readers. So whats the point if your readers arent interested in reading any of it? Check the readability of your content on Readability Test tool, and itll provide results according to the score you obtain. It shows what age groups would understand the content, and provide scores in color codes, if the indicator bars scream red, then the readability is low, whereas if its green, your content is easily readable.

  1. Grammarly

This is must-have for every writer out there. Trust us when we say this: taking a bit of help from Grammarly will never hurt you. In fact, youll be thankful to the moon and back that this tool exists. Content writers out there can get enthusiastic with their write-ups and might upload without checking for errors. Well, there is the red flag. Paste your content on Grammarly, and the amazing tool will let you know all sorts of grammatical errors in it. Be it punctuation, passive voice, redundant sentences- the tool has got you.

  1. Plagiarism Detect

Dont get us wrong, we are not blaming you of this horrendous crime. As academic writers ourselves, we are required to use this tool even if we create content from the scratch. Whether it be essays, SEO articles, your blog post or your social media post, using Plagiarism Detect will help you greatly in terms of SEO ranking and nobility. Too often, our content may have chances to sound like the ones already written. Well, now we wouldnt want that for the sake of our wellness, do we? Nobody likes Google to penalize or flag their content, which is why you need to keep your precious piece of writing the most original one out there. Past your content on this tool and check for plagiarism, the better the score, the more original your content.

  1. Power Thesaurus

Who doesnt love thesaurus? Thats pretty much what makes the life of a writer. Theres no such thing as enough vocabulary. To us and to every writer out there, were sure that the number is infinite, and we are forever indebted to whoever invented the idea of having an alternative word for the million words out there. Power Thesaurus has a chic user interface, nothing too over-the-top, and is extremely useful for the ones who wished that an alternative word existed for just about everything. Your paperback dictionary is great, but it doesnt keep updating itself, but this tool isnt like that. Power Thesaurus ensures that it keeps up with the latest linguistic developments, and ensures that its depth compares to the oceans. And well, its blue too aptly.


Content writing, Ghostwriting, Journal Writing, Proofreading, SEO, social media

No one who has got the habit and the nerve(yes we just said that) to journal regularly slackens in their creativity. And thats a big statement, but we said it, because that is only the truth. However, even journaling requires some sort of push from someone. Journaling is kind of detoxing and recharging, so it has got to be done regularly, but that doesnt always mean we just know what to write out of nowhere. Sometimes, no matter how creative, we need a little push, an inspiration and an idea to begin with.

Inksplore is the best content writing services company in Chennai. A lot of people ask our staff around here how they get to do it. We understand where youre coming from, working as content writer is more than someone who has fictional ideas, this is about dedicating oneself to the world of writing no matter what breaks us. And thats why we cant afford to run out of creativity and the right words to say. And the best way to keep it all burning is to keep writing something or the other. For us, journaling works wonderfully, because it is from the heart, to the heart, and for the mind.

If youre running out of journaling ideas even though you absolutely love it, we have got your back! Here are a few prompts that you can work on:

  1. Write about your Guilty Pleasure

Whats the latest guilty pleasure that you have gotten yourself into? How do you feel about it? Do you actually feel guilty about it? Not going to lie, even though Inksplore has got professional content writers and ghostwriters who can be very serious, we absolutely LOVE to give ourselves a break by watching those good ol Disney movies and eating chocolates that have passed the normal count perhaps too long ago.

  1. The Inspiration Corner

I mean, who doesnt fangirl or fawn over someone? We all do. We look up to so many people for a plethora of reasons. Who is your hero? Why do you admire them, and whats your takeaway lesson from their life? Write away your thoughts about them.

  1. Love and Live

In this dragging seconds of your life, somehow, somewhere, were sure youve felt the spark of affection and love towards someone. Write about the experience, the beauty of it and if it doesnt bother you too much, even the ugly parts about it. This keeps the memory alive, and makes you appreciative of what has come by.

  1. Soulmates

To be quite honest, even though were technical writers and academic writers here, most of the times, deep down when we have deep conversations, huge things come up. To most of us, the idea of soulmates, the possibility of their existence and their meaning manages to waft around occasionally. Writing about it makes a lot of sense, we all have different take on soulmates, what is yours?

  1. Your Favorite movie

Remember that movie youve memorized the dialogues of, and know every scene back to back? Well, once you begin talking about it, were sure you wouldnt want to stop. Write about your favorite movie/movies, and have fun watching them for the billionth time maybe?

  1. Your favorite book

There is always the next article to write, and the next book to proofread, after all, article writing and proofreading when done as a job can get too much at times. But we do it anyway, because we love it. At Inksplore, it is the same thing with books, there is always going to be at least five more books to read for no reason other than to just the feel the joy doing it, but adding one more, doesnt hurt, does it? Yet, we readers have our favorites that weve read too many times that the pages have yellowed! Well, were sure youve got your favorite book too, write about it, and we dare you to stop fawning over the book for the umpteenth time.


Well, sometimes things dont need to be too fancy. We might find the finest inspiration while we write the words of others, and thats we do, whether it be on our journal diaries or sticky notes-its all good. So write your favorite quotes, and if youve got something to add, more words never hurt!

  1. Self-love

There is nothing better than pampering yourself when you feel the lowest or even when you dont. Write the things that you love about yourself, and also the things you need to work on. If possible, do this regularly, just so you can remember how far youve come.

  1. The Milestones

There are days when life seems the brightest. Perhaps, you have felt the happiest youve been all of a sudden, no matter what, when there are big moments of your life, albeit it may not seem so for everyone but for your heart, write them down. Write down if youve smiled more, hugged more, helped more. Just write them.

  1. Your Problems

Between editing and proofreading, and web content creation, Inksplores staff has realized a universal theory- that the best solutions to your problems are always found when written about it. If youre going through a challenging phase, write about the problems that youre going through, the pros and cons of the situation too. Be sure to free-write, in that way, youll come across a solution unexpectedly.

  1. The Gratitude Journal

We love this. Period. Write whatever youre thankful for every day. This helps a lot, and it is great for your mental health. Just try practicing this, and watch your life take a turn.

  1. Explain your Dream

You know those nights when you see really good dreams? Try writing them down, it feels wonderful. It is like reliving a fantasy over and over again, and is absolutely great for improving creativity.

  1. Down the Memory Lane

There are some memories we always will cherish. Whats your favorite memory? Try reliving them by writing on your journal, this is also an activity that would instantly lift your mood.

  1. Your Fear

The best things in life lies on the other side of the fear, said Will Smith. We at Inksplore also believe that, but we have got another theory, even our SEO content writers, technical writers, ghostwriters, social media content writers with all their personal fears like any human has got swear by this technique: Write your fears. It might seem like a simplistic thing to do, but it helps wonderfully. Jot down your fears and how you plan to overcome them, and at some point, you begin to see the irrationality of it all.

  1. Yawn and Write

Some mornings seem bright, while others not so much. Just wake up and try writing thoughtlessly, youd surprised how thoughtful your mind can be in the mornings.

  1. Hush up!

There is something about you that no one would know. Whats that one thing you have never confessed? Dont bottle too many things up, it may weigh on you. Name your journal, call it by its name, and write your story.

  1. Expectations

As a ghostwriting agency here, we do have a goal, and each of our staff does in their different positions. But we have personal expectations as well, something we look forward to the most. Were sure youve got something too. Journal what youre looking forward to the most.

  1. An imaginary friend

Writing for web works greatly for us. But to have a little fun, writing to an imaginary friend on our journal is amazing too! Try doing it, you might be surprised at what youd want to tell them.

  1. Four Things

Write down the four things that you expect in various aspects of your life, like four things you want in a relationship, four things you need to work on, four things that you love about a book that means so much to you etc.

  1. The Worst Thing

There might be something that you feel is the worst thing that youve done. What is it? This is more like confessing to yourself, and then write about how you must get past the memory and leave it in the past.

  1. The Best Thing

You might have done something but chose to remain secretive about it, just to cherish the feeling of goodness in your heart. So write the best thing that youve done in your life, and keep it as a cherished memory.

  1. To your future self

Write a piece to your future self. Dear Future Me, thats how you must begin, or however youd like, but say the things that youd want your future self to know. It is fun and is a great way to evaluate yourself.


Content writing, Ghostwriting, Proofreading, SEO

You cant just expect creativity to fall head over heels in love with you, relationships take effort, and if you dont work on making creativity fall for you, it just wouldnt come by. I mean, they did say one mans trash is another mans gold. Inksplore being a content writing services company has all the reasons to slacken and get cocky, but the truth is, we cant afford to do so. Creativity is all about efforts and fervor, and whats a better way to improvise it all than by trying to build from a few prompts?

Here are some creative writing prompts for you to work your way up:

  1. A fusion of ideas

Intercultural relationships are always a fun idea to explore, both in real life and the fiction world. Construct any form of relationship between your two characters coming from different cultures and make them meet at a space where they share the same issues. Write in third persons POV how each of them look at the problem, how their perspectives differ and how they exchange solutions and thereby build a standing relationship. Eg. Stacy from UK meets Djokovic belonging to Russian ethnicity in her community college, they both are a part of the same club, and somehow, both of them face pressing mental health issues due to financial and family problems. Figure out how theyd both look at it and help each other too, write out their conversations and thought processes.

  1. The Silver Lining

As a professional content writing company, the need to keep our minds and hearts open while letting the creativity burn has always been a need. Yet emotions, both negative and positive tend to cloud our minds, hence hindering the creativity. But this shouldnt and wouldnt stop us. One of the creative writing prompts we urge you to try is pick a negative situation, and write about the horrendous elements of it. Now find the silver lining in it, no matter how bad things are, theres always something good. Find the good in a negative situation, and write it all-the pain and the beauty.

  1. The Innocence

One of the strongest emotions in this world happens to be love. Write anything related to your first love/crush or your beautiful wedding story (if you had one yet). Your relationship with your beloved is perhaps one of the most treasured things in your life, think about something extremely beautiful that happened between you two, and write away! We promise you, this works.

  1. Out there, in there

Mysteries tick us all off. I mean, we could be web writers, and providing proofreading services 24/7 at Inksplore, but every once in a while, we quench our creative thirst by picking up a mystery novel just for the thrill of it. But what makes us better writers is when we begin writing mystery of our own. The prompt goes like this: youre on a camp with your friends, just roaming around and pitching a tent, but as you dig, you find a box. It seems as though it is decades old, rusty, wooden and whatnot. Let your creativity play and write about the box and its contents, and how that makes or breaks your trip. You can find more scenarios as such here.

  1. The Confusing Triangle

Deep conversations are the best. While proofreading and editing, a lot of thought goes into making the content prim and proper, but at Inksplore, as professional proofreading service providers, we do slip into the deeper realms of this world.

Imagine three friends sitting on the mountaintop, one of them begins to say, You know how. Well, now its your job to complete the sentence, and craft the story. When we do this, usually we come up with some really deep stuff that leaves us shook.

  1. Go Dramatic

The elite are complicated, the commoners said. Well, weve always found it funny to write a messy situation where a commoner ruins the sophisticated ways of the elite, albeit nothing too much. Imagine a celebrity attending the premiere and the world goes gaga over her, but theres just one person who wants to show her that she too is a human who doesnt need to act high and mighty. Now send the said person to the premiere and describe what he/she does to straighten the crooked bones. This is great to bring the creative comedian in you. As technical content writers, we too need humor to lighten things up.

  1. Mission Escape

Write about a character who does something evil or just a tad bit bad, even if the character is a kid. Now make the character devise a plan to get away with it leaving no traces. This prompt doesnt really need a character, for all, it could be your story when you got away doing something bad telling no soul.

  1. Word it

SEO content writing or even academic content writing is basically just all about fusing words together, and thats what we do here after due research of course. To up your creativity, take these words and construct a great piece of writing with it. Also, remember, creativity has no boundaries, so dont restrict yourself. Here are the words: play, wander, run, lost, hide, darkness, depth, fear, scream, loved, trembling, hope and out. Also refer here for more such ideas!

  1. An affirmation Statement

Chances are for you to be feeling generally low during your writers block phase. We understand how youd reprimand yourself for nothing. But dont let the negative demon consume you, rather turn it around. When youve got nothing to write, write about yourself, good and great things. What youve accomplished, what you aim to accomplish, the features that you love, the features that youd eventually learn to love. Write about it all, and make yourself a piece of poetry.

  1. Whats Peace to you?

We all need an occasional getaway. It could be from the bustling city or the annoying peers. You just have to be somewhere you find yourself breathing and smiling. Take it as you or a character, where does the character go when theyre just too tired of everything? Why do they go there, how does it make them feel? Describe the settings and how their senses (all of them) are awakened when theyre there.

  1. For the Horror in you

One of our favorites to do is create the beginning of a scenario and leave the fellow creative prompt writing participants to complete the sentence. All the article writing, ghostwriting just doesnt come by in a ghostwriting agency like Inksplore, we sure do have to work on it.

Here are a few scenarios that you can complete:

You enter an abandoned building, a huge door stands right in front of you. As you shake the door and open it, you come across

  1. For the Lover in you

Writing a love story is an art, and we think some of the heartiest stories are written by those who felt love right and deep. A great creative prompt to evoke further writing could go as follows: in the autumn breeze, nothing really mattered. As lonely as it had been, someone did come along, unexpected and uncalled for. Our first meeting was pretty unusual, it was a lazy day in Brooklyn and..

  1. Random

You see so many people everyday. They all have untold stories, and perhaps, you could tell their story to the world? You may not be able to talk to them, but just by observing someone who you come across frequently in your street or anywhere, you could make an amazing storyline for the unsung hero. Where does your imagination take you when see them, who do you think they are, what would they be thinking? Write it all out!

  1. The Opening

As best content writing services company, Inksplore has always stressed about one element-to make the opening dramatic/hooking. When you do write a dramatic opening, the rest of the write-up would just automatically flow because it has always been told that the beginning is always the hardest to begin, as weird as that sounds.

  1. Fantasize

Were sure, it wouldnt just be us who get bored of this Earth at times. We could be a content writing firm, yup, that includes SEO content writing, blog content writing and so on, but every once in a while, we too would love to enter the fantasy world to explore new possibilities. Imagine theres a faraway planet where you could possibly have your new home and everything that you wished was here, perhaps one or two alien siblings too. Fuse it all up and create a fantasy world and write about it.

  1. The Unknown Poet

Here is the thing about poetry- a lot of us think we cant do it, but once we try, we might as well be better than good. Its no biggie to pitch into the world of poetry, all you have to do is feel. Feel anything deeply and write, dont care to rhyme, just write your heart out. Thats the only advice we can give you.

  1. The Sad Saga

As happy as we are writing for the web, we do love to write something extremely distressing just for the sake of boosting our creativity, and also because it is just so beautifully, sadly fun. Here is your prompt to go about writing: and then minutes became hours, and hours seemed to stretch into months, but he just never called me back, what could possibly be wrong with the man who loved me the most?…

  1. A Century Back

Going into the historical world opens endless possibilities for us to explore. Try writing a scenario from the history- possibly the story of a soldier in the World War 2, or the boy who printed papersduring the paper revolution, or the girl who was sold to the curses of slavery. It could be anything, put yourself on the shoes of your ancestors and let the pen talk.

  1. A little younger

Young-adult writing is always fun and so very real. Dealing with insecurities, keeping up with grades and relationships, handling it all together isnt really easy. As a creative writing prompt, write about Dia who has a hard time loving her body, yet is deeply empathetic towards the humanity and manages to find beauty in everything except herself. Write a day in her life or an entire story about her journey towards loving her body, all you have to do is talk a little younger. As professional ghostwriters, we at Inksplore ensure to adapt the voice of our clients, and thats how we know that talking from the perspective of someone else can make us darn creative.

  1. Magic

Magic makes the impossible possible. Imagine a world where you had such powers, what would you do, how would a day in your life be, what would you do for others and what kind of a magical human would you be? Write these out as a story, and let your imagination float in its own course.

  1. A story within a story

Write a story where the character narrates a story. This is a great way of improvising creativity as said by the best ghost writing service providers at Inksplore. Why? It is because not only does this give a chance to speak in a single point of view, rather it goes deeper to explore the world within the character. It is quite enthralling really. We always suggest our readers to make this character an old and wise person for the gems theyd end up dropping are mighty!

  1. A Solitary Journal

Sometimes being alone is what youd want. We totally understand. Inksplore is the best content writing services company in Chennai, needless to say, we have to keep our creativity flowing. Often, all we need for that is some lone time to think and jot down the words. To improve your creativity, you dont have to do much, grab a diary, jot down whatever youre thinking, it could be poetry or about the bird across or an agonizing pain. Just begin writing. Rest will figure out.