Behind the scenes, Content writing, SEO
There are a plethora of books heaping tips upon tips to make your business the best it can be. For sure, all of those books have certainly helped many entrepreneurs out there. More than ever before, the youngsters entering this swirling world of figures and services are making it big due to the deep understanding of the tactics, finances and the industry. While the practical elements of business do roll into ones habit, too often, the traditional entrepreneurs ignore that one element that makes the game- the internet domination.
While it is great that your company has an Instagram page that may or may not be functioning, you need to know that its not enough. If you want your business to be known to the world, you need put your content first. No matter how good your SEO keyword research goes, if your content isnt good, then things are likely to go down altogether. Your content matters, and heres why:
- Because Relationship with Audience matters
When you write for the robots, you dont really have to bother about the connection or your words, thats what they say. But it is seldom that way. Remember, youre not just writing for the crawling bots, but also humans who need to feel the connection. Content writing isnt just about filling the content with SEO words, rather its an art that not only convinces search engines to rank your site but also persuades your audience to be a part of your brand.
- Speaking for your Brand
There is no better way for you to promote your brand or speak for it in your own voice than by content marketing. SEO content writing will take care of putting you out there, link sharing will lead your audience to the site, but when you want to establish your voice as a brand, then you need to play the game better. Your content shows the audience who you are as a company, your values and motives too. One quick glance at it should tell them how good you are, and how you can benefit them. Hence, it goes without a say, the right words form the right connections and the right brand.
- Your Blog is your Weapon
According to a recent Hubspot survey, 60% of businesses who blog acquire more customers. Now thats a great information for anyone willing to do great in their industry. When you plunge into blog writing with the help of a writing team or outsourcing of course, youd establish an amazing connection with your customers and others in the industry. Comments, feedbacks, and emails will constantly push you to look for the better and do better. Unlike other traditional businesses, your brand wouldnt merely focus on establishing a one way connection, rather it would be a two-way connection due to all the interaction that goes between the two parties.
- Because nothing matters more
Did you know that more than half of the population performs a thorough research about a product before buying? Well, in order to research, they dont go for their musty old books, rather they head straight to the search engine, and type in the name of the product/service. For your company to show up, you need to be focusing on creating killer SEO content. How else would your audience know about your existence?
When you put content first and give your all for creating the perfect content with easy and great website design that works greatly for both- humans and the bots, then things will certainly look up for you. If you want to be found, you need to show who you are, and that can only happen when you focus on your content.
- Establishing Expertise
As a customer, youd obviously need to know why you should trust a brand and how you can do so. Just because a company is selling whats new and trending doesnt mean that everyone would love to swear their loyalty to it. If youre entering into an industry, then you need to know about it, and you need to stay on top of the game. But such a feat cant be achieved if you dont explore enough. However, there are many out there who possess great knowledge about their line of business yet fail to establish themselves because they havent work towards building the trust.
The foundation of building authenticity and voice to the brand is by creating website content that matters to you and your audience. They need to know that you know who you are, and that you believe in your message. Thats when theyll trust you enough to further establish a long-standing relationship.
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