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Content writing

content writing explained

By on

November 27, 2018

- Content writing

In addition to our previous article What is content writing: a beginners guide to writing persuasive web content, we have explained the next level of content writing here. If you haven’t read the previous article yet, you can go over it here what is content writingand then get back to this article.

Content Writing Explained

If youve been in this web world for a while, pumping and pushing content to the deck, then you might already know some of the big names there.

Neil Patels guide to SEO content writing becomes the go-to guide for almost anyone coming into the field and so will the word of truth by the prominent sites that provide their two cents.

However, over the years, Inksplore had learned somethingit is that one blind pathway may not work for everyone.

Every business has got a different story to tell, and a different goal to achieve.

Hence, the type of website content to be pumped into the market and the frequency to be adopted must be catered according to your online market.

So what exactly is a perfect content, and does that even exist?

We get you, with all the hassle about it all around us, it seems almost non-existent.

I mean what sort of magic occurs that despite trying all the content hacks, things still dont look up?

In this content writing masters guide, we will be exploring exactly that.

Chances are for the readers of this article to be complete starters. Or the ones who are trying to get there.

Welcome aboard all, for we are going to be building this content from the base, together!

Content Plan

We know businesses cannot run or even begin to function without a solid business plan.However, you should know that plans dont just end there.


Content writing, especially, requires loads of planning.

Believe us, we do not really want to intimidate you.But, if you want to build your fortress, you certainly got to plan how to lay your bricks.Planning isnt really a biggie if you do it efficiently.

Firstly, before you plan anything, you have to get to know your audience.

1) Who do you plan to attract?
2) Are you writing for a B2B firm or B2C firm?

Once you get that figured, you would know what to write and how.


Secondly, you need to plan out the frequency that youd follow.

1) How often are you going to push your long-form content?
2) How often are you going to post on your social media accounts?

Thirdly, you need to keep up with the latest updates in the market and plan to write accordingly.

1) Plan your keyword research,
2) The writing teams tasks, and most importantly,
3) Whom do you assign certain tasks to?

Not all the companies have got SEO content writing experts.

In that case, you have the option of outsourcing your content writing tasks to content writing company.

Just ensure you tell your writing team what you need and your ultimate goal and the experts will know to carry on doing what they need to right from carrying out keyword research to baking hot content that sells.

Focus on creating evergreen content

Well, here is the thing. Everything in this world has the potential to die eventually, and when it comes to the digital world, the lifespan of all its elements are just getting shorter.

Lately, trends have been dying quicker and more frequently than they should.

But, that only opens more rooms for various sectors, including content writers who are required to create content that caters to the whirlwind thats whooping the online world at the moment.

Chances are for many companies to stay happy just where they are.

Theyve got the good ol content lying there, with statistics that is already a year old, and with trending keywords that went out of stock perhaps months ago.

But the catch is that when the content is that old, and the companies dont keep updating them, SEO cant just stand looking at it.

Which is exactly why Google removes outdated content.

And that should scare you, because if youve stopped creating content that doesnt roll well with the current trending topics, then it would be rendered useless, and SEO wouldnt bother to rank your site anywhere near the top.

The goal is to create content that doesnt die that easily.

You need to focus on writing evergreen content that doesnt exit the trending page.

When you incorporate the keywords, it is important to stay in line with whats current; true, but that doesnt mean you need to opt writing about things that would be talked about for a day or two.

Ensure that you write about things that are going to last for a while at least, and make it sound so current that one cannot really know that the article is a few months old, or even a year or two.

Create content in your voice

At the beginning of this article, we talked about how every other business or site needs different forms of content writing.

Well, while the clothing retailer can surely sell their one-size-fits-all shirts in no time, things dont quite work that way in content writing.

As a content writing company, Inksplore has got its own voice to speak with when pushing its content to the world, and there are certain things that are just Inksplore stuff, but thats not how it would work for a company if they are focused on selling healthy protein shakes.


The bottom line is we are completely different, yet the same.

As a content writing solutions provider, we can guide you with our tips, but as professionals, we make sure to grind it in our head to never speak for two people with the same voice.

Your brand has got a story to tell, your vibe is certainly different, so is your vision and mission, hence it is crucial for you to know your voice, and to let the content writing team to know that too.

No matter who writes for you, you need to ensure that its the brands voice, not just the writers.

Content in art means the meaning an artwork conveys.

Our team usually looks at content writing as an art too, due to the varying colors used which might seem the same, yet is painted differently every single time.

There are several content-writing companies, retailers and online education portals, yet each one of them differs in their own way, just because they adapted their voices, rather than speaking like someone else.

And thats all what art is all about.

Being you, and painting from the heart while knowing your colors and audience.

Be pretty technical with your content

Here, we are not talking about your content, but you.

The word technical is pretty creepy and can throw any writer under the bus.

Because lets face it, most of the general writers out there werent cut out for the geeky gizmo stuff.

But, content writers cant really afford to ignore the technicalities altogether.

To create website content, it is always better to know the basics of WordPress, SEO and a tiny bit of coding to alter and tweak that HTML tabs text.

Knowing the mere basics can help you greatly in adjusting how the texts you want to appear at the end.

It is not a lot, just the basics. Remember, the more you know, the better! 21 Rules for Effective Content Writing

Create content that make life easier

One of the goals for any content writer should be to make their readers lives easier.

Well, that does not just mean by answering all the queries that their readers have got.

But also by answering them and feeding them the information that is easier to read.

Because if you dont make your content readable, then theyve got plenty of others to read.

So stay on your feet.

Apparently, the attention span of humans hasbecome lesser than a goldfish, which is to admit the truth, quite shaming.

But we cant have all that we want now, can we?

Hence, when you write, make sure your paragraphs are shorter, and have blaring quotes, and bold letters, italics, videos, GIFs, infographic content and words that are easier to understand.

We understand that all of that is quite a lot to ask, but then again, thats what it takes to be a content writer in 2019.

It is to walk, run, jump and stay put at the same time- sounds impossible, but with practice, its all doable.

Playing the Keyword Game Carefully

Keywords are important, scratch that, they are very important.

They kind of determine whether SEO bothers to look at your content or not.

But here is the thing, the world is changing and it is crucial to know that you cant pull thewool over the eyes of search engine bots anymore.

Google is smart, their search engine bots are smart, and the people who work behind the screens are super smart, and therefore, it only makes sense that you work smartly too.

Know that merely incorporating keywords into your evergreen content wont work anymore.

Firstly,

1) perform your keyword research, now that youve got your list,
2) figure out how to work your content around it.

Life can work in two ways:

1) either the content should work around keywords or
2) your keywords should work around your content.

Either way, both should work together to make complete sense.

Because unfortunately there are just way too many disappointing content out there loaded with keywords but absolutely no message in them.

Well, guess what happens to them?

The crawling bots of search engines and the human quality raters simply kick them out from the eligibility list, and hence getting ranked would be near impossible. Guidelines to write content for googles human quality raters.

Three steps to creating perfect SEO content:
Do your keyword research,
Plan your content according to it,
Make sure your content flows naturally while still incorporating the keywords.

Create your content more deeper and longer

Blog content writing or website content writing does not resemble the content of a book, they tell stories for sure, but just not like them.

You should have customized content, with the right keywords that fulfill all the requirements of the perfect SEO content.

It is indeed a lot of elements put together, but once done right, they do pay off well.

With all the aforementioned, many would assume that readers are lazy, and hence 500 words content is the best way to go.

But no, you couldnt be more wrong!

While five hundred word articles are cool, the search engines tend to show that the content that tops are mostly 1500-2000 words.

So dont underestimate your readers just yet!

They want more content for their in-depth research, one go-to place to gain the most information they can and then with all the insight youve provided, theyd get to relish on the knowledge theyve got from yours truly.

All they want is easier stuff to read, words that comes from your heart and something that breaks down the entire structure in simple words.

Remember when they had books like Microsoft Guide for Dummies and so on?

Well, now its your job to guide your readers in a mere 2000 words, but let them know all they need to know!

Proofread content again and again

While you the poet, the writer, the SEO content writer put into one have done the best job you can, you cant just assume that you got everything done. Because you havent.

One of the most important things to do as a content writer is to ensure that the website content iserror-lessand sensible.

Ensure that you edit your work as soon as you finish writing what you need, proofread it and if needed, get some help!

Too often, as content writers, we tend to write from our heads and hearts which can get clogged with errors, so just ensure you get em all corrected.

If you are struggling with managing all the content creation work alone, consider outsourcing your work to get custom content.

At Inksplore, we work with several companies to create the finest content that is not just customized, but prove to be the one providing solid ROI.

We hope youve gotten to know all that you need to know about building your bricks to write or help your team write the great content for you. Make sure you stay in line, and just know what to say!

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Content Marketing

Content Marketing Definition

By on

November 19, 2018

- Content Marketing

WHATS CONTENT MARKETING? ALL YOU NEED TO KNOW!

Content marketing is a type of marketing that involves the creation and sharing of online material such as videos, blogs, and social media posts that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

The inborn business brain in you will never know to be content until youve done everything in your power to make your business stand in the forefront. And thats just a fact, its not a debatable factor of goodness or anything.

You want to grow, you acknowledge that its a competitive world out there, and with the booming online world, things just began to get a tad bit complicated. Or perhaps, thats an understatement.

There are many businesses that still assume that they could do well without marking their online presence. And maybe they can, for a few more months or a year provided that theyd built quite a name for themselves earlier. But assuming that one would just be fine without putting any effort to be there where the people are is just nonsensical.

Well, why are we rambling so much about it? For a reason of course.

It is quite surprising yet not too surprising that many out there arent familiar with content marketing. And they dont need to be if they arent in this whole business promotion field.But if anyone at all needs to develop their business and presumes that they can do so merely by distributing pamphlets and posters, then nu-uh! The first thing that you need to do in 2018 to have a business is to focus on content marketing.

What is Content Marketing

The Content Marketing Institute defines content marketing as:


Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.

The most crucial point to note when it comes to content marketing is that youre promoting your business indirectly, yet not merely with the purpose of benefitting yourself, rather your customers too.

Another point to note is that the content that youre using for your marketing purpose should be relevant. Supposedly, youre an architectural firm, then you need to get into content marketing by providing valuable information regarding the interior, exterior designing, tips for your potential customers to choose the right materials, people and so on. All the while youre providing your potential clients with two things:

Information + an option to choose you as their go-to company.

The definition of content marketing provides all the insight needed for content writers and marketing team to build their content strategy. Here we outline the most crucial areas to take care of when you plunge into the world of content writing. So that you can get your job done easily by breaking things down and getting to the bottom of it.

Content marketing in essence:

  • is a marketing technique
  • should be relevant to your business
  • has to be consistent
  • should be able to attract and acquire the right audience
  • has to prove to be profitable

This article will explain how you can achieve these factors for a good price. So grab your cuppa or black coffee, and pen and paper to jot down the factors that you need to get into your head.

Content as a marketing technique

60% of B2B business struggle creating engaging content, according to the report of the Content Marketing Institute. Apart from that, it reveals a lot more shocking statistics that were attempting to resolve one at a time.

A lot of businesses these days realize the importance of content marketing, apart from a few exceptions that we mentioned earlier. However, many dont yet practically understand why they need to incorporate it into their business.

Well, here is a shocker, content marketing is NOT new. The only way its done now is different than before. Businesses, and not just the boring gizmo business or service providers but actual entertainment companies, clothing lines have been using content marketing in any way possible.

History shows some of the best examples. The companies always focus on a problem that their target audience may be facing, and use that information to create a solution and in turn, sprinkle a gist of their marketing language to indirectly tell people that they are the best people to trust when it comes to resolving those issues.

Here is a phenomenal content marketing example:

Acorns is an investing app that helps people invest the spare-changes of their debit card purchases over time. Acorns does a great job in doing what they do, but how they reach the hearts of their customers is even better. Acorns uses a smashing blog to serve as an excellent example for all the other companies seeking to promote their business.

Their blog is filled with content that would certainly benefit their audience. Consistently pumping quality content for their audience, they range from providing how-to articles to Interview and News.

Now thats how things need to work for you too. Blog it, be involved, know what they want to know, and let them know.All you need is a good content marketing agency or partner with the best content writing team.

 

The relevance of your content

Aforementioned example of Acorns provides you a whole new idea about being relevant. In a laymans term, being relevant merely means to stick to your point. But in the world of content marketing, you cannot build a content strategy by merely sticking to the point as they say.

Now you need to think out of the box yet, you need to have certain boundaries so that you dont go all over the place and eventually, lose your ultimate purpose. If youre an investing company like Acorns, your target audiences are the people who use debit cards, and who are interested in making money through smart investments and theyre, well, a lot.

If youre an online clothing retailer, then youve got plenty of people eyeing you from everywhere. So you need to be relevant and provide information about buying online, about what fabrics are the best to choose for when what sort of fashion statements they can make as the seasons roll by and so on. There is so much to explore even when youre relevant.

Relevance merely means to write anything that would benefit your target audience in regards to your niche area. Anything that touches their mind or heart.

 

What is consistent in content marketing

There is no use of focusing on content marketing if you dont plan to be consistent. But we understand, many wouldnt have really told about it is to be a long-term strategy. However, thats what it is.

The gist that you give about your company in indirect ways cannot be a one-time thing. The audience needs to know that this brand is involved, and manages to answer their queries, while at the same time, being credible in their provision of services or products. Some businesses may need more content, whereas others not so much, provided that theyve got their social media handles active and are saying something to their audience.

And thats the point. It doesnt always have to be huge blog posts, it could be the smaller things such as posting your client feedbacks, or whats new or a quick post that would somehow reach the audience where it has to reach.

Whatever it maybe be, or wherever youd like to post, all you need to do is be consistent in what you do.

 

How to attract the audiences?

The key to attracting audiences:

  • Speak in their language
  • Be Lazy with your content
  • Answer their questions
  • Benefit them.


Dont use jargons. Not everyone of your audience is going to get all the technical terms, nor do many of them want to learn. While we understand that you want to be specific, try to be specific without sounding too scholarly.

Think of yourself as a lazy reader. Being a lazy reader is not a very uncommon problem out there, because people arent really in their most energetic state these days. Got a lot of things going on, and loads of Instagram feed posts to scroll down, so when theyre looking for you, they are expecting you to say something relevant and informative in a simple manner.

You dont have to cut down on the information you provide. You can give them all they want, yet just dont overload or clog the entire page with info that it leaves their head boggled. Just answer their questions too, while youre at it. Thats all marketing is about.

Content syndication refers to republishing your content on third-party sites in order to gain a better and larger audience.

Also, content syndication helps greatly in attracting the right audience. Perhaps, your site isnt that established yet, so you can promote your site in an already established site and navigate the readers from the third party site to yours. Just link a couple of other reference articles, or provide a catchy statement thatd benefit them at the end about which they can know more on your site. Remember, make sure you provide the do follow link to your site!

 

Profitable content

Well, the whole purpose of incorporating all the aforementioned factors into the content is to create something that will prove to have returns.Content marketing is extremely crucial, hence you need to keep in mind that whatever youre writing has the potential to bring you returns.

Return on Investment is not just for building new business and stashing your money on it. It includes everything, even the time you invested to create your content. Check how your content fairs, and have goals. Define the customer path when youre creating content, and make the best use of your social media accounts. Refer the article about improving your content marketing ROI to get to know more.

 

Content Curation

The best way to write a profitable content is by focusing on content curation.

The Content curation is the process of gathering content which is relevant to the topic from multiple sources.

This helps greatly in reaching more audience and providing the best output you can. The growth may not be sudden, but rather a steady journey which certainly provides a solid development eventually. But be sure to keep checking your stats to measure your progress.

When you quote other relevant experts in the field and provide their information while giving them the credit, adding your personal touch and also linking their articles in your content, youd certainly have a far reach in your industry. Now your audience will know that you can be someone trusted and others in the industry will give you the due recognition eventually.

But before you do, make sure the content is unique enough to share and is something that would benefit your audience. When you go through browsing for articles relevant to your business for the sake of content curation, youd also be learning more than ever before. This will help you grow personally as a business because youre being taught while teaching and informing them.

You can learn to curate your content from several sources, but this particular article seems to be relevant, specific and very simple to make just about anyone understand the point.

User Generated Content

User-generated content refers to the content that is generated by the users, but something relevant to your brand.

For example, the Coca-Cola campaign in which they started giving out personalized bottles, and Share a Coke campaign, they had started out a revolutionary form of advertising. It was quite amazing really, because they didnt really have to spend on printing or stashing pamphlets, rather it was the people who bought the drink, drank it who promoted them.

Two gains: Free Promotion and Instant growth.

When people talk about your brand, others are going to trust you. So user-generated content is an actual thing that you really need to focus on getting started. Well, how? Its simple, give your audience something good to talk about you, give them your products and let them know that they can tag your social media account in their review or experience. Ask for their feedback, and some would even go as far as writing blog posts for you.

In that case, youre lucky, indeed.

The story doesnt end here

 

70% of B2B content marketers say their organization’s content marketing is more successful than a year ago.


However, content marketers need to aim higher than content and aim higher than marketing. With all that said, happy content marketing!

0
Content writing

4 Ps OF CONTENT WRITING

By on

November 15, 2018

- Content writing

Online marketers will have an idea about the 4 Ps of Content Marketing Plan, Produce, Promote, Perfect[1].

 

But, What are the 4 Ps of Content Writing? Is that rocket science or as much important as 4 Ps of content marketing?

 

In fact, the 4 Ps of content writing is a low hanging fruit that will help you to grow your online business.

 

The assumption of online content being the key to creating this booming online market for ones niche area is indeed true. But the assumption on behalf of the entrepreneurs and startups that creating content is easy is perhaps the most flawed thinking.

 

Maybe it was true back then when they had advertisements sticking onto the walls and drilling the daily newspapers. But, theonline market is seldom like the real world.

 

Things are much more complicated and not everyone who calls themselves a writer can be a successful content writer.

 

This may be hard to believe, because after all how hard can it be? Well, heres the thing- its not about being difficult or scholarly, rather about being digital smart.

 

An SEO content writer isnt just the one who creates content and fills the content with good words for the audience to reveal, rather he/she is the one who is responsible for the content to rank on the search engines and for the audience to keep coming back.

 

The line between search engines and humans is blurring as days pass by. Gone are the days when cheap contents ranked on the top, now is the era when search engine crawl into the world where the humans swim and tend to spend their time on. Since the lines are now blurred, we cant really differentiate between SEO content writing and writing for the audience, rather we must let all the elements play together.

4 Ps OF CONTENT WRITING

The four Ps of content writing help greatly in creating the perfect formula for a killer content.

What are the 4 Ps of Content Writing?
1) Power of Data
2) Personalization
3) Phygital
4) Platform

What are the 4 P's of Content Writing?

Power of Data

 

If there is one thing that can be quite compared to the ocean, then it should be data. The fact is that data is everywhere and with everyone. Every business in a particular niche has got its own data, but not all of them focus on directing their essential data towards the potential audience.

 

The power of data is paramount, it can make or break the deal with your viewer. Once you incorporate the habit of feeding your audience with the right amount of data, in the form of statistics, figures, and essential information without overwhelming them, then you can be the master of the internet.

 

The ultimate goal is for your audience to make data-driven decisions, and for that, you need to put a lot of work.

Personalization

 

Only the factor of personalization changes how people look at you. Whats so different about you that they cant find elsewhere? There could be thousands of others in the same niche as you, yet you need to make a difference.

 

Personalization not only refers to writing SEO content in your brands voice and telling your story. It should also resonate with the audience ata personal level. The readers must be able to relate to you and gain the information that they are looking for.

 

Some of the practices that you can commit to in order to make your content more personalized could be making it jargon-free, casual and information-centric. Do your research to know what people want to know, and feed them with what they need to know.

 

Phygital

 

Phygital refers to the combination of the physical world and the digital world. We talked about how the lines between search engines and humans have blurred lately, and thats exactly what Phygital refers to.

 

Artificial intelligence (AI) knows what youre doing, and you also happen to depend a lot on it. From your GPS to your WiFi logins, your devices are keeping track of your activities. In order for the businesses attracts customers through their content promotion, they must enter into the phygital world and forget about the boundaries that exist between the real and the artificial world. They have blended into one.

 

So are your apps designed in such a manner that they are following the online footprint of your customers? Are you investing in it for people to notice you enough?

Platform

 

Well, whether it be to write a book or deliver a speech, none of that can be done without knowing the audience. So without a speck of doubt, neither can content be written without knowing the targeted audience. You must choose the right platform for your type of content. It may not fit in everywhere, but theyve got to fit somewhere. It is your teams job to figure out where your content is needed the most and write for them.

 

The digital world has made it extremely easy for us to find our audience. All you need to do is make use of the right SEO tools and analytics to find your target, and then begin writing for them.


Google Content Writing Guidelines is another splendid article by Inksplore team which may help you further.

3
Content writing

Reasons Why Bad Content Will Prove Fatal For Your Business

By on

November 9, 2018

- Content writing

They did say that bad content or ads lead to bad businesses and it had indeed been true.

Over the years, businesses have upped their advertising game by coming up with the most creative ideas to send their message across.

But the moment a company spindles a failing advertisement, thats when it all goes down.

Times have changed, though with the whirlwind of social media, promotion isnt limited to TV anymore, rather it encompasses the entirety of a businesss internet presence.

Whether it be their Facebook pages, Instagram posts or the most crucial one- their websites, the content on all these channels matter.

Anything that goes wrong with the content will prove fatal for your business, and thats just a fact!

But bad content wasnt even a problem just a few years ago when the search engines were not so picky as they are today. It was not very uncommon to find poor quality content on the first page back in 2011.

But now, things are certainly different.

Not only does the content that has the right SEO elements in it are selected to be on the top, rather the human quality raters put only the finest content on the top. So you cant really plan your escape, but decide to write for them and it.

What can a bad content do for your business

But what can a bad content do for your business so much so that it can actually shatter the empire you have built?

Losing your customers

You can have the best products in the world, but when your web content cant speak for the brand, then people may not really trust you to be credible. When you dont put in the work thats needed- a content filled with all the hues of creativity, not merely texts with flowery words but videos and statistics, people are going to love you.

People want facts, they need information, and they expect quality. If you can pull all these three elements together to create a killer content, then we assure you that your business will manage to look up.

 

The Breaking Brand

It has never been easier to build a brand, and every other business out there would assure you that. Branding isnt merely about having a name, rather building a name that can be trusted. After getting your product or service out in the market, and after having that name thats sure to attract everyone, it is highly vital to tone your content to your target markets liking.

Experienced content writers know exactly what to do when it comes to writing for the market, rather than writing for the sake of creative writing. If your SEO content doesnt speak to your potential customers, then your brand, no matter how great the name, is bound to face the breaking pressure.

Poor SEO ranking

Professional SEO content writers must always find a way to balance between the two elements- SEO and effective content writing thats written for the audience rather than the search engines. If either of the two aspects lack in any way, then the site is bound to rank lower.

Search engines not only search for the content with the best optimization of keywords, but also the Googles human quality raters search for the best content too. If the content on your website is lacking in any of the two aspects, then your website wont rank at the top, nor will your business manage to earn the name.

Loss

Well, think of all the money that you spent on buying a domain, building it and hiring a content writers and so on. Forget about hiring someone, maybe you got all that done by yourself by investing a hell lot of time (and you know how long it takes to finish the tiring process).

Life at that time was never easy, but like any sane business, you too would obviously need a website and several social media accounts to check-into the swirling world of internet. But what if all of this just turns out to be vain? You knew that your website and the promotional measures you had taken were extremely crucial for building your business, yet when none of that work, you cant help but scream in exasperation.

If all of your efforts, time and money were to go to waste because you couldnt keep up with creating good content, then maybe you really need to think about the losses that youre accumulating.

You cannot be the jack of all trades at all times, you need professional help too. If you cant do it right, dont be the reason for the obstacles of your business. Give the job to a website content writer and relax!

Also, learn How to choose a good content writing agency that can simplify your work and multiply your revenue.

1
Content writing, SEO

4 FEATURES OF A GOOD CONTENT WRITING AGENCY

By on

November 1, 2018

- Content writing, SEO

What are the features of a Good Content Writing Agency for your marketing success? According to a report from the Custom Content Council (CCC), the majority of the companies outsourced content writing with creative content writing agencies, because they didnt trust any amateur with the job.

However, it must be acknowledged that there are a few companies out there who still believe that anyone who writes can be trusted to be a content writer. If only things were that simple.

Being a content writer is not the same as being a talented writer. It takes years of experience, and anample amount of training in the field to be a good one.

Features of a Good Content Writing Agency

 

Over our years of experience, we have observed that any good content writing agency or marketing agency possesses the four main features which are,

  1. Flexibility
  2. Timeliness
  3. Relevance
  4. Uniqueness

 

Flexibility

It is true that every writer has their own voice and style. However, content writers cant always afford to relish in that luxury, because part of being a website content writer means to adapt the voice of another. Every company has their own brand voice and style, and a good content writing agency or a writer should be able to bend according to the brand.

It is highly essential to be flexible and adaptable when it comes to creating content as the delivery tone has the power to form an idea about the company in the readers mind. Storytelling along with brand promotion can only be done when the content agency or writer know the companys voice, and the readers can understand the vibe and purpose of the company just by reading the content.

Timeliness

Here is the thing: Content is King only when the king manages to rush to the throne as and when needed. You cant afford to have a creative content writing agency which doesnt keep up with the deadlines. Because, when youve got a schedule to follow as a company, you must be able to keep it. Apart from being the voice of your website, content creation is a part of marketing too. Any delay in publishing the content or writing it will affect thebrands marketing strategy in general.

Ensure that the content writing agency that you work with is great in keeping up with the deadlines and in delivering the killer content you require within that time span. Remember to never accept anything but the best from them, because it was they who had agreed to keep up with the deadline in the first place.

Content Writing Agency

Relevance

Before you hire an SEO content agency or a freelance website content writer, ask for their sample works. That is when youll find out if these guys behind the screens can actually create content that converts, appeals and retains. It is vital for the words on your website to be relevant in all the ways it can be. The first step to being relevant is to remove your shoes and set it aside to wear their shoes.

As a reader, what would you want from your website? Would you like to read whats written? Is the information on the website just a projection of the brand or is it really helpful?

Readers are skimmers who are thirsty for information. So when the content writing agency manages to create relevant content, theyd be able to write whats needed in the way its needed. Too often, many content creators manage to fill several pages with redundant content only to generate page views. Many may think its a smart move, but its not! The creative content writing agency needs to sit together and consider all the elements of content such as SEO, Creativity, Readability, etc. this will help them build a strategy to follow.

 

Uniqueness

Content creation is not really a creation if it doesnt sound unique in any way. The content must not ring a bell with something you read elsewhere, rather it should adopt the voice of your brand and speak in your own unique style. When you ask a content writing agency for their sample works, make sure you stack a couple of them and do your research.

Does all of the content created have the same style and tone to it, and do they sound pretty typical? If they do, maybe theyre not doing a great job with voice adoption.

Make sure what they write resonates with you and is unique in its own way, and of course, credible, which means that they had gotten their research done too.

 

A Good Content Writing Agency

If you dont find these 4 features in the content writing agency, you are working with; then maybe you have to consider switching to a better Content Writing Agency. Inksplore has a team of experienced content writers who are dedicated tobuilding the best content for all types of businesses and individuals out there. Have a look at the content samples which derived values (Flexibility, Timeliness, Relevance, Uniqueness) to the brands.

 

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