What is a Content Writer? And what do content writers do? Perhaps, one of the most talked about yet least understood jobs in the world could be the job of a content writer.
As someone in the field, we get a lot of questions in regards to our job by many, most of them are people who love to write and others are just curious bunnies.
People who love to write and write poetry in their leisure hours especially, are the ones in the forefront to ask about our jobs, hoping that they too can find their scope here.
Job of a content writer
The content writers are optimistic, sometimes we have to break the truth.
If someone comes up to me and says I love to write as well, what a great job you have got! I would smile with a thousand unspoken thoughts running in my head.
Because quite frankly, just loving writing will not, and I repeat will not take you places in the field of content writing.
Writing and content writing are two different fields, the distinguishable elements roll for pages.
However, to understand just what a content writer does is another challenge indeed.
This is because the job scopes of each one of us, though we possess the same title are extremely different.
Some of us write for blogs, some of us write for websites and e-zines, we create infographic content, YouTube video content, and write for a myriad of industries that kind of makes us seem as though we know everything under the sun (not to be cocky or anything).
Here are a few features that all content writers share:
Simple as that. We write for everyone and everything, and about everyone and everything.
Our client base is mostly not constrained to one field, unless if theyre known to be a biology teacher turned into an academic writer or something scholarly of that sort.
For the most we write for various industries from cooking, spirituality to technical industries. We write for B2B companies, and B2C as well.
So how do we know about everything to write about everything?
Basically, we would require a gist of information from you in terms of the concept of your article, or your business. Then the job is completely left in our hands. And that means whatever we write requires hours of research. We research from various resources and finally get to writing.
Content writers always research first, then write, which is exactly why they shouldnt be pushed under the title of writers.
We are here to serve
As content writers, our goal is to serve the community.
When we see a business thriving due to the content that wed written, there is nothing that can make us quite happy as much as it does. Not only it benefits us, but the content benefits the company greatly such that it ends up attracting hundreds and thousands of clients.
Our job is to serve what the client wants, and most importantly, what the people want to read.
Most of the clients do not have a clear picture about what the audience wants to read, which is why we work rigorously to find out and incorporate several elements into our writing, both in terms of creativity and SEO techniques to get it ranked at the top.
We are multi-taskers
Content writing is a taxing job.
It is not easy as many may presume as our expertise cannot just range to one field. We do not only require good writing skills, but we also need to know the technical intricacies that the current world requires for a content to exist on the internet. 6 skills you need to become a content writer. The blogs wouldnt be read if it doesnt appear on the search engines, no one will know about a companys website if it isnt popular enough.
So the only way to make it popular is by incorporating the right SEO techniques, and also upping the social media game. The more you are talked about, the better your scope to thrive. And the only way people are going to talk about you is by looking at your content.
We Brush it up
You know how brushing the butter on top of a pastry is going to make it really good?
Similarly, when content writers work on your half-baked content (the quality of the original content can range from okay to bad), your content is going to be readable and shareable. We get a lot of projects that are barely touching the zenith, hence it is our job to deliver a fully baked content.