Most bloggers write a couple of posts, throw in a bit of keywords and expect to receive a hundred thousand views in the morning. As miraculous as that sounds, every successful SEO content writer has an inevitable background of failures, sleepless nights and hundreds of articles in their virtual bins.
At Inksplore, we write SEO content for hundreds of customers regularly and have been spreading smiles for over 5 years. Posting fresh content, filling your page with keywords is just not enough to drive traffic into your site. In this article we share with you some of our top secrets for creating great SEO content.
Get the research game on
Some content is better than no content. Although trying is to be applauded, you might as well make sure what you write reaches whom you write for.
Put on those magnifying glasses and do your research! Find out what people are interested in, whats popular on the internet and what people are actually searching for. Content writing isnt about losing your passion and staring into blank Word pages but finding something you can excel in and the right way to do it. SEO content is all about getting those keywords right, so do yourself a favour and subtly work the words (magic) in your work!
Dont overdo it
Although using keywords is a great thing, if there are two things you shouldnt overdo in life thats probably makeup and keywords. Filling up your content with too many keywords isnt going to do any extra magic in your work but make it feel unreal and unnatural.
Add sufficient amount of keywords especially in the beginning of your content and focus on your headlines and subhead lines that stand out and will make the user want to visit your site.
Just like how search engine result pages (SERP) will show up sites and keywords the user searched for and the results closely related to it, meta descriptions allow the user to find your page through search engines. Meta descriptions are imperative in the sense, it gives a complete idea of your page is and if that is what theyre looking for without even visiting it.
If your answers dont come up in the top results they mostly wont view your site. In order to drive traffic into your page and convince them to view it, you need to add a meta description that the user will most likely search for and be interested in.
Plagiarism and what nots
Whatever content you write, plagiarism is one thing you wouldnt want to get your hands messy on. Write content that is unique and original. When talking about SEO, this can have a huge impact on your site. If Google finds that you posted the same content on various sites, it can lead to penalisation and ranking on the results page. Moreover, plagiarism makes your work look unprofessional. Put those brain juices to work and come up with fresh ideas! What can you offer that no one else does? Why should they prefer YOU to thousands on the internet?
If youre spending time writing, youre obviously writing in hope that someone will read it. So make your content readable. Youre not writing for aliens or prodigies in Quantum mechanics but humans who expect simple and to the point content.
Lookout for data
One thing many writers assume is that SEO is just about filling in your content with keywords and aim to become Neil Patel out of the blue (of course not!). Dont abandon your page after you publish it. Use your resources to the maximum.
Monitor your page using Google analytics. Google analytics gives you a full record on everything from bounce rates to how long people spend on your site enabling you to realise where youre going wrong. Now thats a life saver!
Bounce rates are basically the percentage of visitors who move on to another site after viewing only a page (or even less) because your site probably isnt providing them what theyre looking for. If your bounce rates are high, it indicates your page needs some serious editing.
Dont give up!
As with all forms of writing, persistence and drive is an important factor. Writing SEO content can be a pain in the neck but everything takes its own time. Data shows that companies who blog consistently are likely to receive more customers and visitors than those who dont. Remember, SEO writing is an art, and takes time, effort and strategy to perfect it.