5 Tips to Improve your Content Marketing ROI
Content Marketing refers to creating content for your target audience in order to promote your product/service by channelizing your audience to your online platform. In simpler terms, content marketing refers to creating content for increased web traffic. The wider your audience, better your reputation and higher the conversions. Its a cycle, and an extremely crucial one at that.
Professional content writers focus on writing for the conversions by following a few simple golden tips. At Inksplore, as proficient SEO content writers, we ensure to execute intense research to produce the best content that would eventually award you with a worthy ROI. Following a few tips consistently would surely make a difference, even if you started from nowhere.
Here are a few tips that happen to be Inksplores favorites to improve the content marketing ROI:
- Define the Customer Path
The way you create your content plays a huge role in defining the customer path. You need to place yourself in the shoes of your customer, how would they find your site, what would they do once they find the site, how can they contact you, how are your navigational options? Are your content writers doing a good job? Is your content filled with the right keywords to the right extent? Do you have enough options to share your content on various social media platforms? Define your customers path, map it out by yourself, and then optimize your content accordingly. From the beginning till they buy your product or avail your service, you need to ensure that youve done everything right with your website content.
- Use Social Media
Sticking posters, handing leaflets, renting bill boards, or publishing newspaper advertisements are all great. But if your ROI isnt looking great, doing all that would just add up to your bills. Rather than complicating the entire process, use the free platforms out there to their fullest potential. To promote your content further, you may have to pay a few dollars on certain platforms, and thats worth it. Know where your target audience is likely to spend a huge amount of time, then channelize your content according to the platform. Now begin sharing, inform the ones among your circle too, get them sharing your content and hook them into whatever youre doing. Once you get some form of recognition out there, you dont have to worry too much. But remember, professional content writing is highly crucial because they know where to hook the audience and how. If your writing is sloppy, then ROI would certainly not look up.
- Multipurpose Content
Content writing could serve any purpose under the sun. It could be just for the readers pleasure, or to keep your site alive, or to promote your product etc. The most effective way to creating content is to optimize it for multiple purposes. According to Forbes, writing content that serves several purposes at the same time can be the best bet to improve content marketing ROI because not only does the site rank well, but itd manage to retain the audience and increase conversions too when done right.
- Timeless Content
The more the traffic, better the conversion and ROI. We understand that many of you may not able to create content on a regular basis for your website and that too highly relevant and hot content for that day in particular is quite an ineffective way of doing things. Rather, focusing on creating content that isnt bound to a particular time period will generate audience for a longer period. With less investment, you can make the most, provided that your content manages to remain evergreen, and a great read for all.
- Have Goals
Quite honestly, priming yourself up for any task that you want to be successful in without setting any benchmark will turn out to be futile. If you want your ROI to go up, you must set a benchmark for a particular span of time. Thereafter, begin tracking the results. Check regularly if youve made any progress, and if youre not making any, see where youre going wrong and try to correct it. There are a few great tools and marketing automation software that would help you and your team to track the progress. For example, HubSpot is a great software to track the result of your marketing campaign. As a team, you might want to work together to achieve content marketing ROI goals, wewould provide a great insight towards working as a team!