Content writing

7 highly recommended tips to help you master the art of Content Writing

7 Simple Tips for Writing Web Content

Today, content creation is a critical talent, and refining your writing skills can help you get noticed in the crowded virtual space. Effective content draws, engages, and finally achieves the marketing goals of a business. With millions of articles added to the internet every day, how do you stand out? If you are looking to get to the top of your online writing game, here are some important tips to follow:

Know your readers
Have a killer opening
Focus on a central theme
Tap into emotions
Avoid being too clever or creative
Use SEO best practices
Include a Call-to-action (CTA)

1. Know your readers

You are writing for your target audience, so it is important that you understand what they want. Before writing, take some moments to think about who you are addressing. Speak to them directly and answer their queries. Remember to pay attention to the tone of your writing and the vocabulary you are using. Several content strategists ignore these crucial aspects as they are more focused on just creating SEO posts, but these can significantly enhance the quality of your writing. When you write with your readers in mind, it distinguishes you and gives you a definite edge over your competitors.

2. Have a killer opening

Statistics say that while eighty percent of the people read all the headlines, only twenty percent actually read the rest of the content. Your title is the vital hook to draw people in; make sure you spend some time getting the most attractive one out. The next few lines after the heading are crucial too. It is an excellent idea to summarize the important points right at the start so that even if people do not read further, they can still get the gist of it.

3. Focus on a central theme

A blog post should focus on one key idea to grab and then hold the attention of the target audience. You can discuss several aspects of that one idea, but readers should be clear about what you want them to take away from the post. Again, regardless of how great your content is, most readers will just skim through it to find what they are looking for. Make it easy for them by adding subheadings, bulleted lists, and highlights.

4. Tap into emotions

Creating content that is shared extensively is the dream of every writer, and the best way to do so is to trigger positive emotions in the readers. It has been found that social media users are more likely to share content that leaves them feeling happy and inspired. Positive messaging is the key to viral content.

5. Avoid being too clever or creative

When reading online, it is rare for readers to hang on to every word that they read. They do not have the time and would rather check out other websites instead of breaking their heads trying to figure out what you want to convey. Creative content requires people to think, and asking your audience to do so online, does not work. So keep your copy simple and concise. The rule of the thumb is to write as if you are doing so for a 12-year old.

6. Use SEO best practices

Your readers are hunting for information related to your niche; you need to help them find you. This is where SEO (Search Engine Optimization) is useful. SEO optimized writing can take your content to the next level. This is something that every writer should be familiar with. It is a great idea to start writing after doing a keyword research on your niche. Statistics show that keyword-based content always rank well in search engines. However, while SEO is crucial, if you stuff your content with keywords, its readability will suffer. Also, it will be ignored by the search engines.

7. Include a Call-to-action (CTA)

Your content may be outstanding, but you run the risk of losing your readers if you dont lead them to the next step. Having a simple and effective call-to-action is an essential component in content creation. Find out what action you want your audience to take – a subscription, a comment, a purchase – and ask for it. Dont forget to give a “No, thanks!” option (in a polite language) too! Readers love brands that dont guilt-trip them for not having taken action right away.

Today, online content is one of the major ways humans use to communicate with one another. Statistics say that an average person interacts with around 290 pieces of content on a daily basis! Virtual content has undoubtedly assumed a huge importance in personal and business exchanges. Learning how to improve your writing skills is one of the smartest things you can do to find success in the digital world. Keep the above tips in mind to create great content.

Still, need help in managing your online content needs? Inksplore provide high-quality content writing services to help brands connect with their target customers, amplify their reach and generate more business. Contact us.