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Content marketing

Content is the NOW – and the FUTURE – of marketing!

Developing your blog is a balancing act between appeasing current readers and reaching out to new ones.


What is content marketing?

It refers to a strategic approach that’s directed at the development and delivery of relevant, valuable,insightful and consistent content to draw an audience towards it, and in turn, to derive profitable actionfrom the target audience.

With the right strategy in place, you can:

  • Build brand awareness

  • Expand your brand’s reach

  • Attract more buyers/customers at a lower cost

  • Acquire a loyal customer base

  • Meet your business’ bottom line

The INKSPLORE difference:

Everyone claims to do it, but doing it right matters more than just doing it! Read the definition aboveand eliminate the terms ‘relevant’, ‘valuable’ and ‘insightful’ from it, and what you get is a string of utternonsense directed at an audience that merely trashes the information received. Think spam – it’s exactlythat! At Inksplore, we’re focused not on the quantity but on the quality of your content marketingcampaign, and skillfully craft impactful messages based on an in-depth understanding of your targetaudience.

What we do?

  • We map user personas and journeys

  • We help you develop your brand voice and style guide

  • Create engaging content that will NOT end up in user’s trash

  • We devise an editorial calendar and optimize your content in accordance.

  • Create evergreen content and allow you to extend its shelf life

  • Continuously measure and optimize your marketing campaign 

From running successful PR campaigns, to putting your brand out on social media, our experts willsupport you through your content marketing strategy, and give you the ‘edge’ you need to stand outfrom the clutter. Interested? Talk to us now and let’s get started!