Content writing, SEO
HOW TO OPTIMIZE YOUR CONTENT CRAWLABLE BY SEARCH ENGINES
Unarguably, the greatest element of digital marketing happens to be your content. The magic lies in there. Youve found a couple of topics to write on, and even managed to form a great team of content writers, or say, youve outsourced content writing to an organization like Inksplore; your job seems to be almost done. It is indeed done for the most when it comes to content creation, and its the content writers job to incorporate the right SEO keywords etc. However, there are a few technical elements that you need take care of personally or ensure that it is taken care of.
Optimizing content for search engines to add websites to their indexes refers to making a content crawlable. Crawlable bots, also known as spiders are programs sent by search engines to find which websites and the number of web pages of those sites that should be crawled and indexed. In order for the bots to find your content, it needs to cater to certain requirements, if not, the link will be disrupted and your site wont be indexed by the search engine in its database.
Its true that youve got the perfect keywords for your content to be recognized, but once you pay more attention to nitty gritty details too, youll be good to go. So the question is how? Well read on to know more from our technical writers.
- Shallow Click Depth
For the crawler bots to index your page, you need to keep your page as clutter-free as possible. Experts recommend to keep your most important pages links maximum merely three clicks away from your homepage. If not, then your site is unlikely to be crawlable.
- URL Size
The size of your URL matters a lot. The content king Neil Patel talks about the length of the URL too among all the other technicalities in his article. Your URL size must not be more 60-65 characters, or more than 5 words. When you include more than 5 words, according to Matt Cutts, the algorithm will weigh those less and not credit you enough. Also, ensure that you include the essential keywords in your URL too.
- The Infographic Hack
Infographic articles are great, in fact, one of our favorites. But when your images are just put out there without having looked into the crawlable elements of it, then your content is not likely to be indexed. Apart from the precise alt text (alternative text for the images), including supporting text on your page for the image with the keywords would be great! While your SEO content writers are on their work with the infographic content, slip in your suggestions for supporting content. Inksplore is quite big on incorporating both for golden results- alt text and supporting text.
- Look at the Links
As said before, the search engines must be able to find the most essential pages easily once they arrive at your homepage. At times, the links may not be crawlable as you mightve used JavaScript for it. Experts swear by standard HTML links, and theyre great for the bots to crawl into and get your site indexed.
- Meta Description
Pay attention to your meta description, meta tags and meta titles. These meta description helps you describe what your infographic is about, but also is great for the crawler bots to sneak into. Ensure that your meta description is not more than 160 characters, and also that it includes one keyword, which also is the most essential keyword to your content.
- Search Engine Optimization Tools
To get the fullest out of your SEO content creation, make use of the great SEO tools out there. Some of the top-notch SEO tools include:
- SEMrush
- Moz
- Yoast SEO
- Raven Tools
- Searchmetrics
Find the tool that fits your budget and the application style. Not all websites need the same tool, and one formula doesnt work for everyone. Find whats best for you, and get on with your SEO game.
- Load Time
Google announced quite a few years ago that your page is ranked based upon its load time too. If youve got infographics on your page, ensure that theyre in the right format- the ones that promise faster loading time such as JPEGs, PNGs, GIFs etc. If you arent sure about the loading speed of the images, then check its infographic loading time with the help of Googles Page Speed insights. Once you get that right, it only makes your site all the more crawlable.
