Content writing
How to Write Engaging Content
We have got a crisis- a crisis like none before.
But this one has got multiple cures, and nobody really knows if thats good or bad.
Should remedies be created for something like this? But if not, wouldnt this epidemic swallow all of us together? Multiple questions arise-yet we have to do what needs to be done.
Wondering whats the crisis?
It is called boredom.
Quick shocks right? Well, it is.
But also, not. With the influx of all the interesting and amazing information, entertainment, people, tangible elements- things are bound to be taken for granted.
And such is the case with your content.
People dont like to read anymore, at least not as much as they loved to do so once upon a time. There is an abundance of information clogging the internet and quite frankly, people are tired and bored out of their senses looking at all of them.
Hence, reader engagement just flew out of the window.
However, just because something slipped away from our grasp, it does not mean it has to be gone, forever.
Inksplore has been in the field of content writing for 5+ years, with each of our writers possessing vast experience in creating engaging content.
These writers have created content when people still sort of liked to read, and also are creating engaging content when people just want to treat content as a disposable toy (hey millennials!).
What is engaging content?
The answer to the question in the title cannot be answered narrowly, because the term engaging is very subjective yet generic.
Each type of content needs to use its own method to sound engaging, and hence, the precisions shall not be highlighted here, rather we will be shedding some light onto the general laws that you need to keep in mind:
The Externals
- Pick up the Headline: It is simple. If your headline does not do the job of attracting the audience, or impressing the search engines, then your content will not rank at the top. Period.
- Decorate your cover: People judge a book by its cover, and hence, if your headline is not concise, informative, or undeniably attractive, such that they wouldnt move their cursor without clicking on it, then youre not doing the job.
- Simple is class: The thing with titles is that they dont have to sound fancy, or straight from classical texts, rather it just has to provide an insight as to what the article shall educate the reader about.
- The titles that generally do great:
- How tos,
- Secrets of X or Y,
- Whys
And anything thats bound to sound creative and engaging to your audience-about whom you should know a lot.
The Internals
- Get Personal: People are ruled by emotions, regardless of whats said by the scientific theories. Hence, find a way to capture the emotions rather than trying to prove your brilliance.
- Spindling a Story: To get personal, tell your audience a story. Let them know a bit about your brand (if youre writing for a brand), or a bit about yourself. If you dont find the scope to do neither, then alter your language. A lot of times, just talking in personal terms, and in a conversational manner hooks the readers. So just dont let them go.
- Talk the right Talk: Talk to them, and theyll love you. But also inform, cut the small talk, as always.
Infographics
- Blotching the Content: Add some color to your content. People love pictures, and they also love concise content that elaborates the picture. But what kind of images do you need in your content? That has to be answered by you.
- Stats into Graphs: As an example, if you are going to talk about some theory, then turn that into a colorful image. If you are going to talk facts, then convert your statistical information into graphs.
The Heavyweight
- Cut the Jargons: Dont use complicated words. Dont drag your content either. Both of them may make you sound smart, but people dont want to know more than what they need to know.
- Check your Readability: Pay attention to the words you use, and check the readability of your content.
